TORONTO, ONTARIO--(Marketwired - Sept. 25, 2013) - Bullfrog Power(R), Canada's 100 per cent green energy provider, and Staples Canada, the leader in office supplies and Canada's largest online retailer, today announced a revolutionary green power initiative: the bullfrogpowered(R) printers program. From now until October 25, any inkjet printer purchased at a Staples store location will be bullfrogpowered with 100 per cent clean, pollution-free electricity for one full year, courtesy of Staples Canada.
"The bullfrogpowered printers program is an excellent example of how we're committed to helping Canadians reduce their environmental impact," said Steve Matyas, President, Staples Canada. "The move marks an important milestone in our efforts to offer our customers more sustainable product and service options."
Until October 25, all inkjet printers sold in any of the more than 330 Staples stores across Canada will come bundled with green power. Bullfrog Power's generators will put 100 per cent renewable electricity onto the grid to match the amount of power estimated to be used in one year by all inkjet printers sold through the program. Across Canada, Bullfrog's electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program.
"The bullfrogpowered printers program is a novel approach to educating Canadians about the importance of choosing clean, pollution-free energy," said Anthony Santilli, Vice President, Commercial Sales and Marketing, Bullfrog Power. "Through this program, Staples Canada is helping to broaden awareness of climate change and the path forward to achieve a clean energy future in Canada."
The bullfrogpowered printers program is part of a broader clean energy partnership between Bullfrog Power and Staples Canada. Through the agreement, Bullfrog Power's generators put renewable electricity onto the grid to match the power used by the Staples Canada home office, Staples Advantage Canada home office and 11 Staples stores across Canada.
Energy is a key priority in Staples Canada's corporate social responsibility strategy, complementing its sustainable product sourcing and internal operations, corporate social responsibility programs and its offering of recycling programs to its customers. Its environmental initiatives include:
-- Offering eco-responsible products;
-- Implementing a comprehensive energy conservation program and installing
Energy Management Systems in 255 locations across Canada;
-- Running a national in-store recycling program that accepts writing
instruments, batteries, ink and toner, and electronics;
-- The "Lights Out" program, where more than 130 store locations minimize
non-essential lighting during the months of June and July, which has
conserved enough electricity to power 90 Canadian homes for one year;
and held in Collaboration with Earth Day Canada, the 2013 Recycle for
Education Computer Lab contest awarded ten schools across Canada with a
$25,000 computer lab each for their environmental initiatives.