New Roku Home Screen Integrations Provide Consumers with Faster, Simpler Way to Watch New Releases and Catalog Classics
SARATOGA, Calif. & CULVER CITY, Calif.--(BUSINESS WIRE)-- Roku(R) Inc. and M-GO today announced a new partnership that brings instant access to the entertainment that customers care most about. Located on the Roku home screen menu, new "movies" and "TV shows" shortcuts lead directly into the integrated M-GO service and deliver the easiest and fastest way for consumers to start watching new releases and catalog classics including Hangover 3, The Croods, Breaking Bad, Modern Family, Big Bang Theory, Glee and even fall-premiering shows like Brooklyn 9-9 starring Andy Samberg. And for added convenience, M-GO features integrated billing with Roku so customers can rent or buy through M-GO without any extra setup. In other news today, Roku also announced "Roku Introduces All-New Family of Streaming Players."
"We want to make it even easier and faster for customers to access great entertainment on Roku starting with movies and TV shows - two of our most popular categories," said Steve Shannon, general manager of content and services, Roku. "M-GO offers a fantastic selection of movies and TV shows that we know our customers will enjoy."
The integrated M-GO service on Roku delivers the easiest and fastest way for consumers to start watching new movies and TV shows including Hangover 3, The Croods, Breaking Bad, Modern Family, Big Bang Theory, Glee and even fall-premiering shows like Brooklyn 9-9 starring Andy Samberg. (Photo: Business Wire)
"We are excited to come together with such a like-minded partner in Roku. We both believe that in order to make TV better we have to make it as simple as possible for consumers to get to the freshest content," said John Batter, CEO of M-GO. "M-GO on Roku provides that ultimate streamlined experience through frictionless discovery and checkout."
The movie and TV show shortcuts powered by M-GO will be available in the U.S. on the new Roku LT, Roku 1 and Roku 2 players, and will automatically roll out as a free software update beginning in October to all current-generation Roku devices - the Roku LT (models 2400 and 2450), Roku HD (model 2500), Roku 2 HD, Roku 2 XD, Roku 2 XS and Roku 3 players as well as the Roku Streaming Stick. There will also be a M-GO button on the new Roku LT (model 2700), Roku 1 and Roku 2 remotes, so consumers are just one button push away from the entertainment they crave. To celebrate the partnership, all customers who activate M-GO on Roku between October 1st and December 31st will get two free movie rentals of their choice.
About Roku Inc.
Roku is the creator of the most popular streaming software platform for delivering video, music and casual games to the TV. Roku launched the first device to stream Netflix to the TV in 2008, and since then has sold more than 5 million Roku streaming players in the U.S. Roku players are also available in Canada, the U.K. and the Republic of Ireland. In addition, Roku works with OEMs who create Roku Ready(TM) devices which access the Roku streaming platform. Roku Ready devices can be purchased from major retailers in the U.S. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S. For more information or to purchase directly from Roku, visit www.roku.com.
Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries.
M-GO is the people-friendliest, new pay-as-you-go digital entertainment service that makes it easier than ever to browse, rent, buy and enjoy the broadest, newest and best selection of movies and TV shows on your screens. M-GO was created by people who love entertainment for people who love being entertained and is a joint venture between DreamWorks Animation and Technicolor. With both technology and entertainment in the company's DNA, M-GO's mission is to transform the world of digital entertainment on the viewer's terms. M-GO is available on all major platforms and functions on a full spectrum of operating systems ranging from Android to iOS to Windows. M-GO is a free service available at www.mgo.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130925005525/en/
Media Contacts: Roku Ha Thai, +1 (408) 832-0823 firstname.lastname@example.org or M-GO Stacy Katz, +1 (818) 395-0630 Stacy.Katz@mgo.com
Source: Roku Inc.
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