A recent report from research firms IDC and App Annie estimates that games for devices running Apple's iOS and
Mobile gaming is booming. Research firm comScore estimates that 20m people in the
Some of the largest traditional games publishers are capitalising on this growth. In its last financial quarter,
"Apple was EA's biggest retail partner measured by sales," said chief operating officer
The current strength of mobile gaming is about more than big publishers like EA. The market is being driven as much by independent developers who, if they strike it lucky on Apple and Google's app stores, can rapidly overtake even the largest rivals.
Finnish developer Supercell, for example, made £114.8m of revenues in the first quarter of 2013 from just two games on iOS: Hay Day and Clash of Clans. A subsequent £83.4m funding round valued the company at nearly £500m.
"Our growth speaks a lot about the platform that we're on, and how quickly games can spread organically,"
Another developer, Japanese firm
"This is a market which is new, and which is at the beginning of its creative journey, not the end. But it's already winning," says
"What's more, it's making so much more money than the other platforms, creativity will be drawn towards mobile. You don't have to know the right people in order to get through the door: anyone can experiment, and publish their game."
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