startup chooses Madison for U.S. headquarters -->
GenCell, an analytical-instrument maker based in Limerick, employs 30 people in
"It's ideally located," Roeven said. "It's central to a number of our customers in the Midwest."
"That illustrates why it's important to keep some of this scientific and business talent in the
"It's important to hold those people here so they can end up being an attraction to these national and international companies," Hyer said.
Compared to other international biotech companies, GenCell is on the small side, Hyer said.
"But we've had a lot of companies start in
GenCell developed a fast, automated method of genetic analysis that uses small amounts of oil as the testing medium, housed in a reusable container to reduce waste and expense.
"It allows (clients) to run large numbers of biological reactions while not using any plastic consumables," Roeven said. "It eliminates that plastic waste and expense."
The company calls the process it developed Composite Liquid Cell technology.
"It creates small oil bubbles or droplets in which these reactions can be run," Roeven said. "At the end of your experiment, those droplets are taken out and the chip can be reused for new droplets."
Roeven said GenCell currently was doing development work on its technology with some early-adopter companies and hoped to start mass production in
The privately held company declined to provide revenue figures.
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