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Globalization has compelled organizations to localize marketing and brand promotion processes to target regional markets. With the advent of new communication channels such as mobile marketing and social media, a unified platform to organize campaigns is also essential. As a result, flexible, scalable solutions that cater to each organization's unique requirements are gaining acceptance.
"The utility of MPOS solutions is attested by the fact that huge technology firms such as IBM, Teradata and Adobe are investing in these technologies," said
In fact, the biggest challenge in the market today is encouraging these smaller businesses to employ MPOS. Many of these firms do not have a structured marketing workflow and expect a simple software deployment to help meet all of their marketing goals without giving much thought to process planning or resource allocation. This lack of alignment between technologies and processes acts as a barrier to adoption.
The economic downturn adds to market woes, particularly in
Vendors are responding to these challenges by educating businesses on the benefits of MPOS. Solution providers are also offering MPOS using the software as a service (SaaS) model, thereby decreasing overall costs and spurring sale volumes.
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