Tesco today launches Hudl, a new 7 inch HD tablet that aims to open up a world of entertainment and connectivity to all. It has been designed by Tesco for its 20 million customers and more, focusing on accessibility and convenience.
With super-fast 1.5GHz quad-core processor and dual-band Wi-Fi, users will find Hudl a great companion for their needs, from films, music and TV through to staying in touch, learning new things, shopping and playing games. The scratch-resistant HD display screen is beautifully clear and with 243 pixels per inch, it's perfect for enjoying HD movies in 16:9 widescreen. It has up to 9 hour video battery life and 16GB of memory which can be extended to 48GB.
Hudl combines the best of Tesco with the Android Jellybean 4.2.2 operating system meaning that customers can access everything on Google and over a million apps.
Tesco designed and built the tablet from scratch, tailoring it around customer needs and ease of use. Hudl users can enjoy instant access to Tesco's full range of digital services, all in one place, through a convenient, dedicated launcher button. These include blinkbox movies and TV, music and Clubcard TV (which offers free films and TV programmes exclusively for Clubcard holders), banking and of course shopping for groceries, clothing, homeware and more.
Hudl comes in four colours and will be available to buy in store and online (on Tesco.com and Tesco Direct sites) from 30 September and will retail at 119. Hudl is about making Tesco customers' lives easier, so Tesco Clubcard holders will be able to buy it at an even better price. Hudl will be available on Clubcard Boost* where customers can double the value of their vouchers, meaning many will be able to buy it for less than 100.
According to OFCOM, three quarters of
Tesco Chief Executive,
"Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the
The move is part of Tesco's multichannel strategy, ensuring that customers can shop whenever, however and wherever they want. It recognises the increasingly important role that smart phones and tablets are playing in people's lives and how they can make things easier.
In the digital age, customers are communicating, working, learning, browsing and consuming differently and Tesco, always an innovator, has been transforming its business accordingly. Tesco was first to introduce grocery home shopping and supermarket drive-thrus in the
Hudl has been designed as a family tablet. When users switch it on for the first time, there is a screen which gives advice on how to put in place measures to protect children (please see details in notes below). There are also a range of Hudl accessories, including child-friendly headphones.
7" 1440 x 900 HD screen
Android Jellybean 4.2.2
16GB storage which can be expanded to 48GB with microSD cards.
Quad-core 1.5GHZ processor
9 hours video battery life (Conditions may vary dependent on video format and content, audio volume, screen brightness and processor load)
Bluetooth 4.0, GPS
Dual band Wi-Fi for a more stable connection
Access to over a million apps via Google Play(TM)
Comes in 4 colours: black, blue, red, purple
Sleek, high-quality design, with a durable, matte, soft-touch back for better grip
Scratch resistant touch screen
'Getting started' app that offers tips and guidance
Notes to Editors
Hudl goes on sale in around 1000 Tesco stores and online from 30 th September. A multi-media advertising campaign created with W+K begins on
Tesco designed and built Hudl from scratch, tailoring it around what customers asked for. Tesco has worked with a manufacturing partner based in
*Clubcard Boost is Tesco's voucher exchange programme which allows people to multiply the value of their Clubcard vouchers. There is no limit to the number of vouchers customers can boost. For more details please see: http://www.tesco.com/clubcard/deals/
Accessories include: Soft touch cases in 6 different colours at 15 each; 2 choices of leather cases at 20; earphones; a screen protector; an in car charger and Micro-HDMI to HDMI cable; bright bumper case and headphones designed especially for kids. All Hudl accessories are available as part of Clubcard Boost. Tesco has an extended range of other accessories which are all compatible with Hudl too.
Tesco has designed the device so to ensure that when they switch on the Hudl for the very first time, users receive the following guidance if they confirm their tablet will be used by children:
For more information please contact the Tesco Press Office on
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