ENP Newswire -
Release date- 20092013 - While China is quickly taking up the position as the worldwide manufacturing hub, the stereotypical image of 'made-in-
However, based on the latest 2013 survey on worldwide major professional security buyers by a&s, Chinese products are ready to prove their worth with improved quality and service, which provides a major boost for all Chinese manufacturers. From our recent interviews with those buyers, Hikvision Digital Technology was the Chinese company that was mentioned most often, winning the highest satisfaction and recognition.
Hikvision, originally renowned for its DVRs, has now become a total solutions provider in video surveillance. In the recent world market report for CCTV and video surveillance equipment from IMS research (an IHS company), Hikvision was ranked as the number one supplier under the category of 'CCTV and Video Surveillance Equipment,' with 8-percent market share in 2012. In the category of 'Security Cameras,' Hikvision was also ranked third with a 9.7-percent world market share, while maintaining first place in 'DVR suppliers' for four consecutive years in 2012.
Hikvision's success wasn't achieved overnight.
Positioning itself in the middle- to high-end market sectors, Keen Yao, International Marketing Director said 'Hikvision's main competitiveness are product innovation and cost optimization, which support Hikvision in providing quality products plus a reasonable price. Both factors also make the company achieve good gross margin continuously since establishment.'
The cost optimization, Yao added, is achieved by the company's increasing production scale. 'By keeping innovating in products and expanding production lines, complete from front end to back end devices, the overall cost of production and purchasing can be well controlled.'
Hikvision has been dedicated to security industry for over 12 years. Its thorough understanding of the industry and continuous R&D investment help the company maintain product innovation and technology leadership in global security market.
Several major factors contributing to Hikvision's success are its previous OEM experience with some well-known global companies, which pushed Hikvision to strengthen its product development capability, as well as strictly focus on its quality control and production process. The company's high penetration in its domestic market provides Hikvision with a clear direction of product innovation.
Over these years, Hikvision's R&D, and quality and process control have achieved international standards.
CMMI Certified Management
In 2009, Hikvision started to work with some consulting firms to enhance its internal efficiency of R&D, quality control, and production. Since then, the company has introduced Capability Maturity Model Integration (CMMI) to greatly improve its process management of product research and development. CMMI is a process improvement training and certification program and service administered and marketed by the
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