In the US, viewers are streaming videos on devices at a breakneck pace, demonstrating binge appetites for programming available anytime and virtually anywhere on services such as Hulu, Netflix and Amazon Prime, according to a study by Nielsen. Nearly 45 percent of Netflix streaming subscribers say the types of shows they watch when they stream are original programming. As of the most recent Cross-Platform Report, consumers' weekly time spent watching video on the internet or a mobile phone has increased to an hour on a quarter-over-quarter basis.
When users turn to OTT for viewing, many consumers are 'binge' viewing, with 88 percent of Netflix users and 70 percent of Hulu Plus users streaming three or more episodes of the same TV show in one day. About 58 percent of these users prefer to view shows when they do not have to abide by schedules other than their own and can watch several episodes consecutively.
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Original headline: Netflix, Hulu Plus streamers prefer 'binge' viewing
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