News Column

NHCC Conference Focusing on Hispanic Enterprise

September 20, 2013

Marketing Weekly News

NHCC

The National Hispanic Corporate Council (NHCC) will host the 2013 Fall Summit Key Levers to Driving Latino Market Business Growth on October 16-18 in Orlando, Fla.

As markets and economies continue to change, some very critical elements remain necessary: A comprehensive understanding of target market segments, and executive talent able to navigate swiftly through organizational and market demands. The Fall Summit will focus on the key elements of a successful Latino market business growth strategy with critical topics that will assist organizations seeking competitive advantage in meeting these demands.

"Our summit will provide business leaders with exposure to "best-in-class" thought leaders and solutions to maximize Latino marketing opportunities to better position their corporations," said Salvador Mendoza, NHCC chairman of the board.

Industry leaders participating include: Fabian Castro, vice president of multicultural marketing at Universal Pictures; Millie Carrasquillo, senior vice president of research for Telemundo Media; and Joerg Ziegler, vice president, executive search NBCUniversal.

The "Total Market Fueled by an Evolving Hispanic Market" session explores beyond the basic understanding of WHO are these consumers. As the market and workplace become more multicultural, we are seeing the creation of a new "mainstream" that requires companies to understand the needs and expectations of this ever-evolving segment. Cultural competence and innovation are keys to driving business success.

Equally crucial to an organization's success is the skillful identification and retention of executive-level talent who know and value the impact of these target markets. The "Best-in-Class Executive Talent Management" session will provide corporate best-practice sharing from multiple panelists regarding Talent Management, Internal Executive Search, and Developing Emerging and Senior Level Talent.

The "Establishing Your Leadership Brand" interactive workshop presented by SMU Cox School of Business will bring it all together, touching on innovative ways to establish your brand in order to better communicate, engage, influence and lead organizations to new heights. As our Corporate Executive Development Program (CEDP) partner, the SMU Cox School of Businessfaculty and staff are uniquely positioned to provide insights and instructions you will not find in other leadership programs.

The NHCC Fall Summit will enable organizations to meet their talent and marketing needs for the future and learn innovative approaches to harness the growth for this emerging multicultural market segment.

To learn more about NHCC, visit http://www.nhcchq.org.

Original headline: NHCC Conference Focusing on Hispanic Business



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