"People have become busier, entertainment options have become greater, and they look wherever they can to see what they want, when they want, where they want," said
The company released a new "Family Sense" app last week that allows parents to track their child's location and quickly see social media activities.
The app is the ninth
"More people own smartphones
than regular phones," Weigert said. "The kind of growth is just amazing. That's why it's important to have these options."
Fifty-six percent of all American adults own smart phones, according to a June report by the
Expanding to the mobile market is an essential next step for Internet providers, Weigert said.
"DVRs started 10 years ago and that was time shifting," he said. "You could record a show and watch it later on your schedule. Now, not only can you time shift, you can place shift. That's where mobile apps come in."
"We're focused on apps that are easy to use, and enhance the content," said
At EPB, several mobile apps are under development and some are currently being tested, said Katie Espeseta, vice president of new products.
"We recognize the importance of mobile apps," she said. "We're spending time with local customers in focus groups and interviews to understand the types of applications our customers want. As soon as we fine tune those, some time this year, we'll be rolling out multiple apps."
She said the company plans to keep app development as an ongoing project for the long-term.
"We don't ever want to say we're through developing apps," she said. "It's one of those things that will go on forever as new applications arise. Customers are headed toward shortcuts to get what they need quickly, and adding mobile apps is one way to do that."
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