Turnkey Targeting and Personalization Helps ExactTarget Customers
Better Engage Visitors and Increase Web Conversion Rates
SAN FRANCISCO--(BUSINESS WIRE)--
Inc., the targeting and personalization platform for B2B, and
ExactTarget, a global digital marketing provider and a Salesforce.com
company, today announced the availability of two Demandbase connectors
that integrate the Demandbase platform with ExactTarget’s Interactive
Marketing Hub, enabling marketers to strengthen their engagement and
conversion with business prospects and customers. Leveraging the Demandbase
platform to identify the companies that visit the website, the
connectors empower marketers with powerful solutions to create a
personalized experience across their website. The functionality is
offered within the Salesforce ExactTarget Marketing Cloud, a marketing
platform that unites ExactTarget’s e-mail, mobile, web, marketing
automation, analytics and platform capabilities with Salesforce.com’s
leading social marketing products, Buddy Media, Radian6 and Social.com.
The next generation Salesforce Marketing Cloud was unveiled at the
ExactTarget Connections 2013 conference this week.
In B2B, website activity is emerging as the number one indicator of
buying intent. As business buyers go through their purchasing
activities, visits to a prospective vendor’s website becomes an integral
part of research and due-diligence even before a hand-raise. For
enterprise marketers, getting the information about these business
buyers as they start to interact with the website can transform a web
hit into a highly targeted and dynamic web engagement.
Demandbase and ExactTarget, as part of the Salesforce Marketing Cloud,
share a common mission to help marketers develop highly targeted and
personalized web engagement, specifically to the business accounts most
likely to convert. The Demandbase connectors for Content
Targeting and Web
Forms enable customers to deliver relevant messages for website
visitors and shorten ExactTarget forms, making the information about
these visitors more robust and actionable.