eDigitalResearch and IMRG found that 44% of smartphone owners have said that they will consider doing some of their Christmas shopping online, with over half of these (64%) planning to purchase more gifts and Christmas items from their device than they did during the festive period in 2012. The survey of 2,000 online consumers also found that almost all respondents (96%) will shop online this Christmas, with 48% purchasing at least half of their Christmas shopping on the internet.
The results highlight the need for retailers to ensure that all their touch points - no matter how many they operate - are accessible to everyone in order to maximise Christmas sales.
The survey also found that a quarter (25%) of consumers feel that their online shopping experience is ‘significantly better’ or ‘slightly better’ at Christmas time thanks to special deals and a bigger range of products on offer. Just 7% feel that it gets worse.
In comparison, almost half (42%) feel that their in-store experience deteriorates during the festive period with busy stores, queues and a limited number of staff to deal with requests some of the main reasons that people feel high street shopping at Christmas is worse than any other time of the year.
The quarterly eCSI study has been tracking people’s Christmas shopping habits since 2008 and has found that consumers are increasingly turning to the internet and their online devices for better deals and more choice as household budgets continue to be squeezed.
Read the full story at http://www.prweb.com/releases/2013/9/prweb11142106.htm
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