OAKLAND, Calif., Sept. 17 -- The Entertainment Software Association issued the following news release:
The California Endowment has partnered with the Entertainment Software Association (ESA) and E-Line Media to implement a two-year youth game design program 'Project A-Game' in Oakland and in Sacramento, California. The video program will provide an opportunity to create and operate a working game studio in their communities, immersing them in a rewarding, learning-based activity that will support healthy and productive lives.
The California Endowment, the Entertainment Software Association and E-Line media were joined by California Governor Edmund G. Brown, Jr. at a press event announcing the partnership behind Project A-Game.
Project A-Game taps into the natural passion of youth for playing and making games, connecting this passion with critical 21st century skills: science, technology, engineering arts, and math learning (STEAM), and helps guide them to interest-driven career pathways. The project gives students the opportunity to express themselves creatively in a supportive and knowledgeable environment, strengthening their engagement in the community, while challenging them to be leaders.
Funding will be provided by The California Endowment and ESA with technical and logistical support provided by E-Line Media. ESA's financial contribution comes from the attorneys' fees paid by the state of California for ESA's successful defense of First Amendment rights of gamers and game creators in June 2010.
These pilot youth-run game studios, located at Youth UpRising in Oakland and Salvation Army in Sacramento, will serve as a venue for participants to develop game-making skills such as programming, digital design, illustration, animation, visual storytelling, and project management. The studios will also provide an opportunity for youth to collaborate in the creation of original computer and video games. As youth develop experience as game makers, they will also have an opportunity to serve as peer mentors for newer members of the studio. These mentoring opportunities can help build the leadership and collaboration skills that will be critical for their successful pursuit of 21st Century careers.
"The California Endowment is committed to finding innovative partners and methods to bring opportunities for improving the overall health of California neighborhoods," said Kathlyn Mead, executive vice president and COO of The California Endowment. "Youth UpRising and Salvation Army provide a safe and supportive environment where young people can have fun while learning vital math and science skills. Project A-Game uses these skills so that youth can envision future STEM career opportunities for themselves."