The firm also develops the technology behind 3G, getting paid royalties by network vendors like
The number of smartphone sin the country has been growing, with 1 in every phones sod every month being smartphones. 500,000 phones are sold in
Likewise, the Qualcomm Snapdragon API and the Vuforia API enables developers to explore and take advantage of the chipsets that power smartphones, allowing them to build better and efficient applications that would in turn attract users.
The Snapdragon API will enable developers to take advantage of features such as facial processing, surround sound recording, low power geofencing, indoor location capabilities, and touch free gestures.
Indoor location can be used by malls to target buyers with offers once they are inside the mall, or near the mall, while touch free gestures can be used to provide for phone interaction without the user touching the screen.
The Vuforia API enables developers to provide apps with augmented reality functionality, or as Billy puts it, make their apps see. Through the phone camera, users can see 3D mock ups of a print image. This has been used by advertisers to enable people interact with adverts, such as a fridge advert that lets you open the "fridge" and see inside or explore the technical bits of the fridge.
Toy manufacturers have also used augmented reality to build interactive games once the toys are in view of the camera. A separate education app lets users interact with a 3D mockup of human anatomy systems. A simple augmented reality app lets users see how various watches would look on their wrist.
Locally, Billy envisions augmented reality being used to create 3D mockups of adverts, such as in real estate, to enable users take a virtual tour, and arrange their furniture around the house.
A session to familiarise developers on how the two APIs can be utilised will be held in October.
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