"Influencer marketing is key for our clients to successfully engage with the digital community," said
TapInfluence's turnkey solution includes access to a marketplace of influencers that can be searched on by more than 35 different criteria including reach: topic, gender, geography, education, language and audience demographics. Now companies like MtoM can easily plan campaigns, identify and invite influencers, manage workflow and calendars, target distribution of content, and measure the results in real time. The analytics suite allows customers to see metrics on reach and engagement and track the dollar value of each piece of content in real time over the course of a campaign.
"Our goal is to make content marketing easy for brands and agencies by building software that scales results while reducing effort." says
Keywords for this news article include: Software, Marketing, Advertising, TapInfluence.
Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2013, NewsRx LLC
Most Popular Stories
- Hezbollah Chief's Assassination Claimed by Sunni Group
- Allstate Seeks to Invest in Minority Firms
- Stolen Cobalt-60 Recovered in Mexico
- SpaceX's Satellite Launch Is 'Game-Changer'
- White House Pushes to Extend Unemployment Benefits
- Latin Music Conference Turns 25
- First-time Jobless Claims Drop Below 300,000
- Sarmiento to Handle Greeley Latin Ops
- U.S. Growth Stayed Steady During Shutdown, Fed Says
- Calif. Likes Christie, Says Tea Party's a Drag