-- An effective balance between cost- and added-value will propel OLEDs to make a strong market impact
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"OLED technology presents several performance and efficiency benefits that translate into high quality, low power and extremely thin displays, making it a suitable technology for portable applications," said
One of the factors preventing the uptake of OLED for large-area displays is its steep cost, as well as facing stiff competition from liquid-crystal displays (LCDs). Material prices, limitations in process efficiency, and the cost of setting up new fabrication units keep OLED prices much higher than those of LCDs and the vastly improved performance of LCDs further gives this technology an edge over OLEDs.
Similar to every disruptive technology, OLEDs need to find a balance between cost- and added-value. Developments in technology as well as manufacturing techniques will eventually reduce OLED prices to a level suitable for mass production by the end of 2014.
"Improvements in manufacturing processes, yield, and throughput will encourage vendors to allocate more production capacity for medium- and large-area displays, allowing OLED makers to tackle opportunities in the television, tablet and laptop markets," noted Srinivasan. "In the long term, flexible OLEDs offer the promise of newer applications."
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