WO Mobile Drives Listener Engagement and New Revenue for Leading
Radio Stations Serving the Fifth Largest Market in the U.S.
SAN FRANCISCO--(BUSINESS WIRE)--
Inc., the leading provider of advertising
management software for media companies, is pleased to announce that
the Dallas radio stations owned and operated by Cumulus
Media have selected WO
mobile campaign platform, to help drive listener engagement and
capitalize on new mobile revenue opportunities.
With more than 525 stations in 110 metropolitan areas and more than 150
million listeners, Cumulus
Media is the largest pure-play radio company in the U.S. and one of
the nationís top providers of local marketing solutions. Sportsradio
1310 The Ticket, 99.5
The Wolf and i93
serve the Dallas-Fort Worth area which is the fifth largest radio market
in the U.S. with a population of more than 5.4 million. The stations are
Mobile to create campaigns that drive listenership and engage
their audiences throughout the broadcast day with exclusive, targeted
content including breaking news, sports and concert information,
contests, polls, and interactive campaigns during local live events. In
Mobile is driving new revenue for the stations by providing
sponsorship opportunities to their advertisers for the mobile content.