AdsWizz, a leading technology provider of advertising solutions for the digital radio and audio industries, today announced the addition of Online Radio Solutions to its growing client roster. Online Radio Solutions is the latest among a number of other prominent pureplay broadcasters that have tapped AdsWizz to help them better monetize their global listenership, including Idobi, 1.FM, Digitally Imported, 181.fm, Fusion Radio, Futuradios (
In addition to offering the only global audio ad exchange, AdsWizz’s unique technology allows audio ad buyers to precisely target audiences based on listening device, geo-location, registration data and context, ensuring a more relevant ad and high-quality experience for the listener. This type of targeting is ever-more important for digital radio broadcasters to make the most of their growing global listenerships.
“The digital radio broadcasters that have signed with AdsWizz know that the Internet has no borders,” said
Idobi Radio, for example, has seen tremendous revenue growth since starting with AdsWizz. “Since we started with Adswizz, our ad sales have improved by 700% and 400% over consecutive quarters— helping Idobi Radio transition our small business into a successful global brand and a major player in online broadcasting," said
Digitally Imported cites similar results. “Digitally Imported has a large international audience, which previously was not being monetized,” said
AdsWizz also provides accurate reporting on not only impressions but on engagement and post-listening behaviors, allowing ad buyers to better optimize their campaigns and publishers to better understand their audiences. This, in turn, means fewer irrelevant ads for listeners and a better value perception for digital radio broadcasters.
"We have used many audio ad technologies over the years since
RMS Radio Ad Network of
"Through AdsWizz's technology and its global exchange, we are able to offer advertisers in
AdsWizz is a leading global technology provider of audio advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.
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Read the full story at http://www.prweb.com/releases/2013/9/prweb11129654.htm
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