Spruce Media's solution will allow their managed services and licensed services clients to run mobile app install ads on Facebook and, in real-time, automatically optimize bids and allocation of budgets based on how each creative and target audience is performing against actual revenue measurement, rather than just a cost per install.
Over 40% of Spruce Media's business through Facebook is on mobile. Spruce Media intends its Mobile App ROI solution to push even further in that direction, reaching closer to 50% by the end of the year. This growth follows very closely with the success that Facebook has had with mobile and the direction of the ever-evolving advertising landscape.
"By partnering with the best of breed analytics companies like Apsalar, AD-X (Part of
Today, most mobile marketers are using at least two disparate systems, exporting data to Excel, running lookups and pivots, and then returning to one system to make manual optimization changes. This measurement solution bridges the gap for marketers who are struggling to scale their ad spend and drive profitable mobile app installs, also making it a more sustainable and scalable media channel for many mobile application developers.
Spruce Media's analytics partners service iOS and Android application developers globally, offering analytics solutions that are must-haves for companies like GREE, Hipmunk, Supercell and
"We are very excited to add support for Spruce Media to the Kochava Attribution Analytics platform. Our collective customers can leverage the new integration to work with the real-time, actionable Spruce Media Buying Platform, allowing clients to buy more intelligently and increase their return on ad spend from Facebook, just like they can with us on all other mobile advertising channels," said
About Spruce Media:
Spruce Media is a leading provider of enterprise-class social marketing technology for the most successful advertisers, agencies, and trading desks on Facebook and is one of 14 Facebook strategic Preferred Marketing Developers. With over 400 billion impressions managed through its software, Spruce is the technology and service of choice for many of the largest advertisers on Facebook. For more information visit: www.sprucemedia.com.
Facebook® is a registered trademark of Facebook Inc.
Media Contact: John McCartney WISE PR for Spruce Media 212.777.3231 email@example.com
Source: Spruce Media