TORONTO, Sept. 17, 2013 /CNW/ - Instant Chemistry is excited to announce the launch of the world's first
direct-to-consumer genetic testing service exclusively for the dating
industry. The Toronto-based startup, located on the University of
Toronto's campus, provides a powerful tool to improve the chances
single people will find their match.
Instant Chemistry offers professional matchmakers a genetic test to
enhance their services with science to help their clients find a
successful, long-term relationship. Instant Chemistry will begin
offering this technology on September 17th 2013 to prospective partners in North America.
Decades of scientific research have confirmed that body scent strongly
affects human sexual attraction
Our body scent is determined by the Human Leukocyte Antigen (HLA)
system: a highly diverse set of genes that form part of the immune
A growing body of evidence supports that the HLA system is a driving
force in mate choice and suggests that up to 40% of physical attraction
can be determined through genes alone.
Genetically compatible partners are more physically attracted to each
other, experience higher fertility rates and have healthier children.
Instant Chemistry's Canadian launch will include Misty River
Introductions (Ontario & Quebec) and Camelot Introductions (Manitoba &
Saskatchewan) who are true visionaries that see the potential of this
Linda Miller, CEO of Misty River Introductions says that "My team of
matchmakers are extremely excited to be part of such an innovative new
tool for matching people with their life partners. I'm confident this
scientific technology along with the traditional work of matchmaking
will provide matches for our clients that more regularly result in
strong physical attraction."
Leanne Tregobov, CEO of Camelot Introductions says that "We are thrilled
to have this opportunity to offer this test to our clients in Manitoba
Instant Chemistry Inc.
Instant Chemistry Inc. is a biotechnology company that is translating
recent scientific advances in personal genomics to the dating industry.
The test, which comprises a simple cheek swab, classifies important
genes related to human attraction and determines the biological
compatibility between people before they meet. The Instant Chemistry
Team is passionate about improving the success rates of matchmakers and
fostering successful long-term relationships.
SOURCE Instant Chemistry