Home-grown film is a hit ; JADOO: MOVIE TAKEN Pounds 60,000 AT BOX OFFICES NATIONWIDE SO FARThousands of cinema-goers have flocked to screenings of Jadoo, the film shot in Leicester's Golden Mile.
Box office takings have passed the Pounds 60,000 mark nationally and the producer, Richard Holmes, said the film had defied convention by becoming more popular in its second week in cinemas.
He said: Nearly 10,000 people have seen the film nationally and about 40 per cent of them are in Leicester.
What you normally see is that during a film's second week in cinemas it only takes about half as much as in its opening week.
But with the marketing and word-of-mouth, we've seen the second week go up by five per cent instead of dropping by 50 per cent.
Director Amit Gupta, a former pupil of Abbey Primary School, Leicester, also wrote the screenplay and based it on his memories of growing up in Belgrave.
Jadoo tells the story of chef brothers Raja and Jagi, who have rival restaurants on opposite sides of Belgrave Road. Raja's daughter, Shalini, helps them to reconcile their differences in time for her wedding.
The film was released on September 6. About 40 cinemas around the UK are showing it.
Richard said he planned to continue Leicester showings for the next four weeks at least, and planned new marketing drives, including two-for-one deals this weekend at cinemas to be announced.
The film has also been shown in Germany, Poland and New York City.
Amit said he hoped more distributors would be interested after this year's film festival season.
He said: The film has done very well and the figures from Leicester were spectacularly good.
Years ago, a family movie with an Asian family at its centre would be a very specialist film, but I think Jadoo has managed to attract audiences from all backgrounds.
Next week the film is at the San Sebastian International Film Festival in Spain, and just getting it into a festival like that is a big achievement.
I don't see it as a festival prize-winner - it's a film made for audiences rather than the critics - but I hope the festival showings could lead to more distributors showing it in more countries.
Amit is working on a script for Jadoo 2 and is in negotiations with a Bollywood superstar to take a leading role.
Richard said takings were fast approaching the point where making a sequel would be profitable.
He said: I hope to be involved in a sequel and I know Amit has come up with a story and is working on it.
Have you been to see Jadoo yet? You can tell us what you thought of it on our Facebook page: www.facebook.com/leicestermercury SEE THE TRAILER FOR JADOO...
YOU CAN FIND IT ON OUR WEBSITE GO TO... leicestermercury.co.uk
A service of YellowBrix, Inc.
Most Popular Stories
- 5 Potential Snags to the Bipartisan Budget Deal
- Phil Pustejovsky's Relief Real Estate Offers Seminars in Daytona Beach
- Sonoma Growers Win Emerald Cup Cannabis Competition
- Rubio Offers Endorsements, Cash to 2014 GOP Candidates
- Legal Dope in Uruguay Breaks International Law, Says Buzzkill U.N.
- GM Plant Tackles Tough Waste Challenge
- Cantor Fitzgerald Settles Suit
- Pope Removes U.S. Archbishop from Powerful Post
- 'New Rich' May Be Barrier to Bridging Income Gap
- Researchers Question Effectiveness of Vitamins