New Tracking Study Explores Smartphone Ownership, Purchase Intent,
Activities, App Usage and More
Across different activities, smartphone owners spend an average of nearly two hours (114 minutes) using their devices each day. The top activities in terms of average time spent each day include talking (23 minutes), texting (20 minutes), using email (18 minutes), visiting websites (16 minutes) and social networking (11 minutes). Talking remains the top activity, but the combined total minutes spent on activities requiring data connectivity now far surpasses telephony use according to the CEA research.
“The degree to which consumers use their smartphones primarily as data information hubs, mostly forgoing devices’ traditional purpose, is significant,” said
Two-thirds (66 percent) of online U.S. consumers indicate they own a smartphone as of
“With growing ownership rates, it should be expected that the beginning signs of market saturation may appear within the next couple of years,” said
To further understand which smartphone features consumers discuss, CEA monitored online social media conversations. The top three smartphone features, based on the number of discussions in
“Online consumer social media conversations indicate manufacturers are addressing the features that consumers are most passionate about discussing based on recent smartphone model announcements,” said Tillmann.