If their enthusiasm is anything to go by, the team at 151 Films are on to a winner.
The four-strong crew is busy making a name for itself across the city and county with a string of successful pop music videos and publicity shoots for local businesses.
Bands who have been filmed by the men include Leicester's By The Rivers, Moving Mirrors and Midnight Wire as well as Nottingham's Lacey, to name but a few.
Corporate clients include Aurum Holdings - the Braunstone Frith- based company behind the Goldsmiths jewellery chain - the NHS, Stones Events and Hemingway Design.
Their work has been featured on Sky 1, ITV, Channel 4 and Loaded TV and now they are turning their hand to helping out down-at-heel new bands with cheap videos.
The four-man team of Jonny Wright, Jonathan Clarke, Mark Stringfellow and Merlin Norbury are based out of a studio in a former hosiery factory in Western Road, in Leicester's West End.
Jonny said he and Mark had been friends since childhood and all four of them studied at Cumbria Institute of the Arts.
An earlier business called 151 was rebranded this summer with help from a graphic designer friend called Leah Spicer and relaunched as 151 Films on August 23.
Jonny, 29, said: We've got a little studio and office with two editing suites not far from the Narborough Road.
We had one edit suite and clients started to build up, so we took the plunge to invest in another. Before that, we used to live in a house together and worked from home - it got to a point after about eight months where we were pulling our hair out.
Merlin and Mark are the two editors, I'm the creative director and Jonathan is the director of photography, working with the lenses and lighting, and we all act as producers - we work to our strengths, but we also all cross over.
The business has no debt, and everything we've made has gone back into the company.
We've been lucky because we all freelance in TV. I've worked on Got to Dance on Sky 1, and Jon has worked for Coronation Street. Merlin worked on Tyrannosaur, the Paddy Considine film, and Mark has filmed Superbike racing in Macau for Loaded TV.
That's how we've been able to support ourselves and that's why we're finally getting there. Mark Stringfellow said: We started with a single camera and edit suite. and to get where we are has been a big step up. That's something we want to continue. We're getting more clients and the ones we've had have been really happy with the product and the price.
It's all about getting our name out and finding people whose business or band we can help advance.
We want to be huge and I definitely think the economic recovery is going to be good for us. The team are now building up their marketing strategy, getting their name known around the region and working with a marketing company in Shrewsbury to bring in corporate clients.
Jonny said the music side of things had been helped by his former incarnation running the Hub bar in Braunstone Gate, where he got to know lots of people in the city's music scene. One of the bands they have worked closely with is up-andcoming Leicester reggae group By The Rivers.
After meeting at last year's Strawberry Fields Festival in north west Leicestershire and filming all six members in the back of a 1970s caravan, they were asked to make the video for their song Don't Say You Love Me, taken from their debut album.
Jonny said: I like the music video side of things because you get to be more creative than corporate videos.
At the moment, we look at charging about Pounds 1,000 per video. We're also trying to work on a charitable type service for musicians in Leicestershire, because we know there is so much talent there, but many musicians can't afford to spend much on a video.
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