The global technology innovator in consumer electronics and mobile communications is confident of securing q double-digit share of smartphone market in
"We are going to launch a new product range in premium smartphone segment by introducing the G2 in
He said the new series of flagship products will be immediately available in the market across the region at a competitive price range.
"The flagship product launch reflects LG's consumer-centric approach and will transform the smartphone market in the region. Premium products, such as the G series smartphones, are an incredibly important part of our business. These models enable us to showcase our competitiveness in the global market place," he said.
"LG will continue to bring megahit products that continue the tradition of excellence established by the G series, which includes the G Pro and G2," he said.
Lee said LG's mobile phone business remained in a low profile despite the fact that it has been an active player in the market since early 2000. He said the company is confident of increasing its market share in the region with the help of seven products it launched in the premium category this year.
"We sold an impressive 12.1 million smartphones in second quarter of 2013, which is more than double the 5.7 million figures recorded during the same period last year. We will complete the global launch of our new G2 smartphone within eight weeks of its Korean release," he said.
Lee is pinning his hopes on the G2 to regain a leading share in the premium smartphone segment due to its superior design, powerful performance and differentiated UX features.
"The G2 launch will have a significant impact on our sales across the globe. We expect good business in premium smartphone category in fourth quarter and the G2 will dominate the market," he said.
"Though the upcoming launch event, we would be entering the double-digit bracket in the MEA region by the end of this year," he added.
About the competition with global peers in smartphone segment, he said the technical specifications of LG's smartphones are equal to, if not better than, the products offered by other companies.
"LG is very strong in terms of its ability to develop advanced UX features and functions. We are confident in the competitiveness of our advanced products," he said.
Lee said the Optimus G Pro has already proven extremely popular worldwide. After only four months of its availability in
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