SAN FRANCISCO, CA and LONDON, UNITED KINGDOM -- (Marketwired) -- 09/16/13 -- DataSift, the platform that powers the social economy, continues to advance the way enterprises capture the business value of social data with the addition of Tumblr as a data source. Tumblr data will be available beginning today to DataSift subscribers, providing not only real-time data from the Tumblr fire hose, but also Tumblr historic data for the first time. This will enable organizations to run sentiment analysis on the more than 5.5 billion global Tumblr interactions that happen each month.
The explosion of real-time consumer engagement on social channels such as Tumblr provides brands with unprecedented insight into consumer attitudes and behavior, allowing for tighter relationships with consumers. DataSift's platform provides sophisticated tools that allow organizations access to data that captures the complete commentary on their brand in order to build applications or make data available for analysis. DataSift curates data from a wide array of social media sources ranging from Facebook and Twitter, to Amazon reviews and YouTube videos, as well as enterprise data to determine consumer sentiment, engagement and loyalty.
Comments on the News
"Tumblr is one of the fastest growing and more highly engaged social networks. Brands and agencies need a better solution to capture and capitalize on the platform's tremendous stickiness, and the DataSift platform is the only one to make that possible today," said Rob Bailey, CEO of DataSift. "By providing access to real time and historic Tumblr data, the DataSift platform further expands brands' and agencies' ability to distill actionable insight from their engagements with consumers."
"Brands have turned to Tumblr for new ways to connect with highly engaged users and engage in brand storytelling," said Derek Gottfrid, VP of Product, Tumblr. "Through this partnership with DataSift, we're delighted to enable these brands and agencies to unlock new insights about the audience that is consuming and sharing their creative content."
"Consumers are looking to engage with brands that provide fresh, compelling and dynamic visual experiences on the social web," commented Aaron Strout, Managing Director, W2O Group. "Access to deeper analytics on Tumblr with DataSift represents a huge opportunity for brands to better understand audiences, refine campaigns and bring their unique stories to life."
"Brands want to better segment, understand and engage with their customers around the world," said Marketwired CEO Jim Delaney. "The addition of real time and historic Tumblr data combined with the power of the DataSift platform further unlocks the customer voice with an entire new level of social insights for our brands and agencies to leverage."
"We're looking at Tumblr to see how content about our clients is being shared, whether there's anything damaging to their reputation or whether there's insight we can gain about their audience," said Steve King, CEO of Black Swan. "Our data science team models social data to understand customer behavior, and having access to current and past Tumblr data will be a very important part of our model as we build out the predictive aspect."
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