DataSift, the platform that powers the social economy, continues to advance the way enterprises capture the business value of social data with the addition of Tumblr as a data source. Tumblr data will be available beginning today to DataSift subscribers, providing not only real-time data from the Tumblr fire hose, but also Tumblr historic data for the first time. This will enable organizations to run sentiment analysis on the more than 5.5 billion global Tumblr interactions that happen each month.
The explosion of real-time consumer engagement on social channels such as Tumblr provides brands with unprecedented insight into consumer attitudes and behavior, allowing for tighter relationships with consumers. DataSift's platform provides sophisticated tools that allow organizations access to data that captures the complete commentary on their brand in order to build applications or make data available for analysis. DataSift curates data from a wide array of social media sources ranging from
Comments on the News
"Tumblr is one of the fastest growing and more highly engaged social networks. Brands and agencies need a better solution to capture and capitalize on the platform's tremendous stickiness, and the DataSift platform is the only one to make that possible today," said
"Brands have turned to Tumblr for new ways to connect with highly engaged users and engage in brand storytelling," said
"Consumers are looking to engage with brands that provide fresh, compelling and dynamic visual experiences on the social web," commented
"Brands want to better segment, understand and engage with their customers around the world," said Marketwired CEO
"We're looking at Tumblr to see how content about our clients is being shared, whether there's anything damaging to their reputation or whether there's insight we can gain about their audience," said
Trends and Brands on Tumblr
An analysis of the past two weeks of Tumblr data using the DataSift platform found strong global engagement across multiple industry segments including retail, CPG, fashion and automotive. According to Kantar Media, retail was the largest sector in US advertising spend in 2012, accounting for more than
Fashion and retail related topics trended the highest over the past few weeks, likely due to Fashion Week in
Looking across all Tumblr posts in the automotive category using the DataSift platform and topic detection, the top three brands driving the most engagement across Tumblr were Ford,
Sentiment analysis reveals that the largest positive trending topics on Tumblr are related to fashion, art, food, beverages and marriage.
Tumblrs showed their displeasure on a variety of topics, displaying negative sentiment related to topics involving food, crime, war, art, health and sports.
While there is a tremendous amount of written content across Tumblr, content containing visuals or .GIF files is much more likely to be reblogged than standard written content.
Looking at the Tumblr activity for
DataSift and Tumblr @SocialDataWeek
To get more information on Tumblr data and the enrichments available on the DataSift platform, please join Tumblr and DataSift for a webinar on
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