For the first time, Butterball enlisting the help of men as well as women for its
The talk line, which is 32 years old this year, has long offered advice to anyone overwhelmed by making the perfect turkey for
It has been improving its services, last year launching a smartphone app,
But the line, which has grown from six operators to about 60 since it launched in 1981, has never hired men before. The company says it wasn't specifically excluding men, but it usually relied on word-of-mouth to hire its talk line operators and its hires were always women.
Now, it's taking a more active approach.
"It's the perfect time, because we have seen more and more men involved in
Butterball, based in
The online application will be available beginning Monday and close
Most operators have a background in food or nutrition and have culinary degrees or are dietitians, food stylists or scientists. They all take a crash course in turkey making at the
But the main requirement: "You have to want to help people," Clingman says.
The talk line will be staffed during business hours in November and December, reaching up to 1 million turkey makers via all of its channels.
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