Sept. 16--Lenovo, the world's leading computer maker, vows to drive huge growth in Thailand under its new strategy.
The Chinese company is gearing up for what it refers to as the PC Plus era, a period when consumers use non-traditional devices such as tablet computers and smartphones to meet day-to-day computing needs.
Major manufacturers of personal computers (PCs) are struggling to cope with these changes as tablet sales eat into their traditional products.
Lenovo has continued to support and innovate its line of PCs.
Howie Lau, vice-president for cooperative development, said Thailand is one of the key emerging markets that Lenovo has targeted.
The company is ranked first in the global PC market, fourth in the smartphone market and third in the market for smart connected devices.
Mr Lau said Lenovo is aggressively driving into the booming market of smartphone and smart connected devices in emerging markets including India, Indonesia and Thailand.
"We achieved a record-high market share of 12% in Asean last year," he said.
Lenovo expects to sell 50 million smartphones and 10 million tablets globally in the fiscal year that began in April. It sold 52 million PCs last year.
Lenovo has a 16.7% share of the global computer market worth US$200 billion.
According to the IDC Tracker forecast, smartphone sales will cover up to 68% of the global smart connected devices market in 2017, with tablets at 18%, notebooks at 9% and desktop PCs at 5%.
The trend convinces Lenovo that it is on the right track, said Mr Lau, but the company will not abandon its fundamental PC market.
Lenovo has 10.6% of the PC market in Thailand.
IDC Thailand predicts sales of smart connected devices in Thailand will reach 14.5 million units. Computers will account for 3.5 million, tablets for 4 million and smartphones for 7 million.
Ivan Cheung, executive director for transactional business for Lenovo Asia Pacific, said Asean countries have high demand for notebooks.
"We don't want the perception that Lenovo is an American or Chinese company. We say we don't have headquarters," said Leo Curtis, Lenovo's customer centre ambassador.
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