Ubiquiti Networksdevelops high performance networking technology for service providers and enterprises. Our technology platforms focus on delivering highly-advanced and easily deployable solutions that appeal to a global customer base in underserved and underpenetrated markets. Our differentiated business model has enabled us to break down traditional barriers such as high product and network deployment costs and offer solutions with disruptive price-performance characteristics. This differentiated business model, combined with our innovative proprietary technologies, has resulted in an attractive alternative to traditional high touch, high-cost providers, allowing us to advance the market adoption of our platforms for ubiquitous connectivity. We offer a broad and expanding portfolio of networking products and solutions for service providers and enterprises. Our service provider product platforms provide carrier-class network infrastructure for fixed wireless broadband, wireless backhaul systems and routing. Our enterprise product platforms provide wireless LAN infrastructure, video surveillance products, and machine-to-machine communication components. We believe that our products are highly differentiated due to our proprietary software protocol innovation, firmware expertise, and hardware design capabilities. This differentiation allows our portfolio to meet the demanding performance requirements of video, voice and data applications at prices that are a fraction of those offered by our competitors. As a core part of our strategy, we have developed a differentiated business model for marketing and selling high volumes of carrier and enterprise-class communications platforms. Our business model is driven by a large, growing and highly engaged community of service providers, distributors, value added resellers, systems integrators and corporate IT professionals, which we refer to as the Ubiquiti Community. The Ubiquiti Communityis a critical element of our business strategy as it enables us to drive:
• Rapid customer and community driven product development. We have an active,
loyal community built from our customers that we believe is a sustainable
competitive advantage. Our solutions benefit from the active engagement
product development cycle, which eliminates long and expensive multistep
internal processes and results in rapid introduction and adoption of our products. This approach significantly reduces our development costs and time to market.
• Scalable sales and marketing model. We do not currently have, nor do we
plan to hire, a direct sales force, but instead utilize the Ubiquiti
Community to drive market awareness and demand for our products and
solutions. This community-propagated viral marketing enables us to reach
underserved and underpenetrated markets far more efficiently and
cost-effectively than is possible through traditional sales models.
Leveraging the information transparency of the Internet allows customers to
research, evaluate and validate our solutions with the
and via third party web sites. This allows us to operate a scalable sales