blinkx, an Internet Media platform powered by CORE video technology, announced a partnership with Zazoom, the parent company of the video brand Buzz60, to create a co-branded channel of original video content entitled blinkx Buzz.
According to a release, Zazoom, founded by broadcast journalists who have been awarded 32 Emmys among many other industry honors, creates smart, topical, short-form digital video for the way we live now. Each day the Z-team tells stories under the Buzz60 brand with speed and quality that entertain as well as inform. Zazoom and blinkx will draw from this distinctive style with the series blinkx Buzz, covering the hottest stories of the week and the most popular videos on blinkx.com. From the latest celebrity scandals and bizarre headline news to the greatest movie trailers and music videos sweeping the Web, if they're making noise, blinkx Buzz will make sure you don't miss a beat. Zazoom is currently producing four previously announced original content series for blinkx: Ella TV, MomIQ TV, Giant Realm TV and blinkx TV.
"We are thrilled to team with Zazoom, a recognized brand for high- quality, timely and entertaining videos amongst our audience, to expand our original video initiative and launch this co-branded channel," said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. "By creating original videos focused on the biggest stories of the week, we are able to package what's trending on the Web into a single channel with a unique and entertaining voice that should be extremely appealing to viewers and advertisers alike."
"Zazoom is always looking to add exciting new partnerships for our engaging, unique, demand-informed videos. blinkx, through our Buzz60 video distribution relationship, original content series productions and now this co-branded channel, continues to recognize the primary Zazoom value propositions - high quality, exceptional writing and timeliness," said Steve Bradbury, Chief Operating Officer of Zazoom. "We are excited to expand upon our successful foundation with blinkx. This original channel is a compelling next step we are proud to take together."
blinkx is an Internet media platform.
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