The partnership will allow the German-based online bicycle and outdoor adventure equipment specialist to develop a uniform view of data from its Web-based ERP system – generated from its 30 self-owned e-commerce platforms. The agreement will enable internetstores to use Yellowfin’s BI solution to effectively track and streamline cross-departmental business procedures and resources across its multiple online shops throughout
Internetstores Head of IT,
“Previously, our IT department was forced to build time-consuming and hard-to-maintain custom analytic functions to interrogate separate disparate islands of data,” said Wagner.“Not only was this process inefficient, it wasn’t able to provide a complete view of our data assets from across our various data stores. This lack of visibility meant that important data was often unavailable for reporting purposes, making it very difficult to produce accurate ad-hoc queries to understand profit margins or performance of individual products.
“As a wholly Web-based platform, Yellowfin has enabled us to create a single trustworthy view of our entire ERP system. We are now able to easily track KPIs from internetstores’ 30-plus self-owned e-commerce platforms.”
Internetstores CEO, RenÉ Marius KÖhler, said that Yellowfin’s ease-of-use also enabled the retailer to “democratize” its data, making it accessible to business decision-makers throughout the enterprise, by eliminating the need to teach managers SQL.
“Not only has Yellowfin enabled us to streamline our reporting processes, while increasing its scope and accuracy, business users are also able to quickly and independently access the performance-based information they need to make better decisions,” said RenÉ KÖhler. “Yellowfin’s intuitive dashboards deliver a consistent view of our most important business metrics, while its drill down, through and anyway functionalities empower users, from any business background, to explore and analyze data with a few simple clicks. Yellowfin’s self-service BI capabilities are second to none.”
Wagner said that Yellowfin’s BI solution delivered the features and functionality internetstores required, while its German-based reseller partner, incuda, made the implementation a success.
“incuda’s understanding of Yellowfin, as well as our reporting requirements, meant that we were able to put Yellowfin into production and quickly realize the benefits of intuitive enterprise-wide Web-based BI,” said Wagner. “incuda’s expertise has played a vital role in the success of this project.”
Founder of incuda,
“Yellowfin is our reporting and dashboarding partner of choice when it comes to delivering BI for e-commerce,” said Posch. “Yellowfin offers multicast integration into Web-based ERP systems and visually intuitive options to interactively present company KPIs.
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