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Viewers Love ABC, Buzz About NBC and FOX: NetBase Brand Passion Index Analyzes Fall TV Shows

September 12, 2013

YellowBrix

MOUNTAIN VIEW, CA -- (Marketwired) -- 09/12/13 -- NetBase, the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) which analyzed seven TV shows debuting new seasons in the Fall. Powered by the Insight Composer, the Index revealed the behaviors, emotions, and opinions expressed across web and social media channels about American Idol (FOX), Dancing with the Stars (ABC), Homeland (SHO), Modern Family (ABC), NCIS (CBS), New Girl (FOX) and The Voice (NBC).

In a social TV analysis from April 30, 2013 to September 5, 2013, NetBase found that while singing competitions on NBC and FOX, The Voice and American Idol, received some of the most buzz, ABC series Modern Family and Dancing with the Stars, generated the most positive mentions of the seven shows analyzed.

NBC's The Voice received the most social buzz with 49 percent of the total TV chatter. Its other metrics were neutral with a Net Sentiment of 39 and a Passion Intensity of 61, indicating that while online viewers talk passionately about the show, it's not always in a positive light. Online consumers talked about enjoying the show, but seemed embarrassed about admitting it. They also mentioned being disappointed with the results, showing the polarized nature of the show.

Modern Family generated the lowest share of mentions of the seven shows, but won first place over its network comrade Dancing with the Stars as the most loved on the BPI. Modern Family received the second highest Passion Intensity (72) as well as the highest Net Sentiment score (65), illustrating the strong positive emotions expressed by its viewers. Online comments from consumers showed that they love the comedic ensemble, and in particular the character Phil Dunphy.

While ABC's Dancing with the Stars edged Modern Family in Passion Intensity scores (73), it generated the second highest Net Sentiment (59). Consumers raved across social media about the quality of the dancing, and their love for last season's Kellie Pickler and her partner.

Using NetBase Insight Composer, networks and advertisers can get a better understanding of television audience's emotional and behavioral patterns to target them more effectively. By analyzing online conversations, they can uncover what episodes, plotlines and characters resonated most with viewers and explain viewership fluctuations in real-time.

Read what consumers are saying about The Voice:

Embarrassed to admit it but I'n really enjoying The Voice finale. There, I said it.

So enjoyed The Voice, I'll be honest.

Very disappointed with The Voice result. There was clearly a far more talented pair on show that I would have liked to have seen more of but never mind!

I am very disappointed In the results of The Voice.

Read what consumers are saying about Modern Family:

Modern family is by far the funniest show on tv.

Modern family is hands down the funniest show on tv. Bloody genius!

Truth RT @mike_gaboury: Phil from modern family might be the best character ever.

Phil Dunphy from Modern Family is one of my favourite characters ever. Up there with Randy Marsh and Walter White.

Read what consumers are saying about Dancing with the Stars:

OMG...the dancing in tonight's DWTS was beyond Awesome!! I loved Kellie & Alexandra's freestyle dances.

The dancing has been just phenomenal on #DWTS!

Dancing With The Stars is amazing tonight!!

Dancing With The Stars was fantastic tonight ! This season has been so good !

@derekhough @kelliepickler your freestyle on @DancingABC was absolutely beautiful!! It brought me to tears. #encorekellie

Each month, the Brand Passion Index (BPI) analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog. Register for our next Demo Day about social's favorite Fright Fest movies here. For more information on NetBase's Media & Entertainment social media intelligence, please contact us for a demo.

About NetBase NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time. Using a high-precision natural language processing (NLP) engine our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable digital marketing, public relations, brand management, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP, ESPN, GfK, McCann Erickson and Taco Bell. NetBase solutions are sold globally by SAP AG and J.D. Power & Associates. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.

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Jennifer Kirk NetBase 650.810.2126 Email Contact Jayne Scuncio Eastwick Communications 415.820.4164 Email Contact

Source: NetBase

A service of YellowBrix, Inc.


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