This announcement marks the first time that these applications have been delivered over PowerCloud Systems' unique cloud-powered, Wi-Fi-as-a-service platform, which enables the industry's most flexible, scalable and affordable managed Wi-Fi solution. This deep integration means that not only will businesses be able to implement a private Wi-Fi network with the industry's most rapid Return-on-Investment (ROI); they will be able to transform their wireless access into a revenue-generating platform and a means to deliver new applications that will inform their business decisions.
"Providing Wi-Fi for customers is actually a revenue opportunity for businesses, as well as an opportunity for customer engagement, but many businesses continue to treat Wi-Fi as a cost burden," said
PowerCloud Systems' integration with Wi-Fi hotspot specialist Cloud4Wi is an excellent example of this approach. Cloud4Wi delivers the means for businesses to turn their Wi-Fi networks into customized hotspots that serve as a platform for businesses to monetize their bandwidth by offering additional services. Thus, when a retail establishment allows a mobile customer to connect to their Wi-Fi network using Cloud4Wi, they see a customized portal branded for that specific business, as well as a set of apps and services.
"Cloud4Wi delivers a customizable and easy-to-manage Cloud Wi-Fi hotspot solution that enables MSPs and other partners to offer much more than just Internet access. These companies can now deliver geo-based Web apps, business tools and active content to create value and monetize the Wi-Fi connection they're providing to their guests," said
The innovative Cloud4Wi splash portal offers a rich, custom multimedia channel delivering information and services across any mobile device. Portal services can be content-driven, marketing-focused or authentication-based. The expanding set of web apps and services can be dynamically activated on the portal to enhance end-users' experience and provide effective monetization tools or customer intelligence.
PowerCloud Systems has also integrated a presence API into the CloudCommand platform and partnered with Swarm Mobile, the leading retail analytics and customer engagement platform. Swarm's engine leverages PowerCloud's Wi-Fi data on mobile devices present in a business to provide a suite of presence analytics. Swarm combines presence analytics with transaction data to provide actionable information and marketing services to retail and hospitality operators. In addition, Swarm provides features to engage customers on a 1-to-1 basis, increasing spend and loyalty.
"Swarm's industry-leading analytics suite enables businesses to increase revenue and reduce cost by knowing exactly what's happening in their store in real-time," said
PowerCloud Systems' approach to delivering enterprise-class Wi-Fi, which uses the cloud to deliver intelligence, security and control without the need for an expensive, on-site controller, creates an ideal platform for applications like Cloud4Wi and Swarm. The solution meets the high-capacity connectivity needs of today's mobile guests while serving as a platform for retail vendors, managed service providers and channel partners to add cloud-based, CRM and business intelligence services. With this cloud-based model, organizations can minimize upfront and support costs through rapid, zero-touch deployment and efficient management of PowerCloud's portfolio of access points.
For more information on PowerCloud Systems' platform and the solutions it supports, please visit http://powercloudsystems.com/app_partners.php. Please also follow PowerCloud Systems on Twitter: @PowerCloudSys.
Keywords for this news article include: Marketing, Advertising, PowerCloud Systems.
Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2013, NewsRx LLC
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