News Column

Chrysler Touts Supplier Diversity at Annual Matchmaker Event

September 12, 2013

Staff Reports -- HispanicBusiness


Chrysler Group LLC held its 14th annual Matchmaker event to display its commitment to supplier diversity and minority supplier development. The event was held at the company's headquarters in Auburn Hills, Mich.

More than 270 minority, women, veteran and majority-owned Chrysler Group suppliers participate in the day-long program. The Matchmaker event has generated more than $2 billion in new business opportunities for exhibitors since 2000.

Matchmaker provides minority-owned, women-owned and veteran-owned businesses access to Chrysler Group's Tier 1 suppliers and to decision makers in the Company's procurement organization.

"Chrysler Group is committed to creating a diverse and sustainable supply base that directly reflects our customers," said Scott Kunselman, senior vice president of purchasing and supplier quality with Chrysler. "Our commitment to diversity is deeply rooted and fully engages our entire team, including our extended enterprise partners. This enables us to better understand and satisfy -perhaps even to better anticipate--the tastes and needs of diverse customers and communities."

Chrysler Group's supplier diversity goals require that 10 percent of a Tier 1 supplier's procurement buy be sourced to certified minority suppliers. Chrysler Group itself spent $2 billion with approximately 200 minority suppliers in 2012, representing 7.7 percent of the company's total annual purchasing. Since 1983, the company has purchased nearly $50 billion from minority-owned suppliers.

Chrysler Group continues to support several organizations that assist Tier 1 suppliers with achieving their minority-owned and women-owned sourcing goals. These organizations include the National Minority Supplier Development Council, the Canadian Aboriginal and Minority Supplier Council and the Women's Business Enterprise National Council. In addition, Chrysler Group supports veteran-business ownership through membership with the National Veteran-Owned Business Association.

"Programs like Matchmaker help Chrysler Group to build and strengthen a diverse and inclusive minority supply base," said Kevin L. Bell, Senior Manager - Diversity Supplier Development, Chrysler Group LLC. "This enables Chrysler Group to operate efficiently and sustainably, and to bring innovative new products to market that resonate with a diverse customer base."

SOURCE Chrysler Group LLC

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