Mobile Advertising Platform is the First to Pay Users for Unlocking
the Screens on Their Android Smartphones
SAN FRANCISCO--(BUSINESS WIRE)--
USA launched LatteScreen
for the North American market today, which pays users to view and engage
in advertisements via their Android smartphone’s lock screen. AppDisco
is the original creator of the mobile advertising-unlocking platform,
which has been in a live beta in more than a dozen regions worldwide
since April 2013.
Android phone owners can voluntarily download the app from Google Play.
When they turn on the screen to their smartphone, they are presented
with an attractive advertisement that is targeted toward their
preferences – they have the option to swipe a tab left or right to learn
more about the ad, or to unlock their device. Each time a user unlocks
the screen, they are compensated with real-world currency and can cash
out as soon as they accrue $10 USD via PayPal, with gift card rewards
and other options coming soon.
“We have amazing proof of concept from the success we’ve seen in Asia
and Europe, and are eager for the North American market to experience
the benefits of using LatteScreen,” said Scott Park, CEO, AppDisco USA.
“While imitation is the sincerest form of flattery, LatteScreen pays out
more than any other service, giving users greater rewards for a simple
action they already do dozens of times in a day.”
LatteScreen is currently integrated with several advertisers in North
America, including CJ E&M, Game Insight, Gamevil, Yulipop, Kia and
Nexon. AppDisco also has partnerships in place with several global
conglomerates, which will be announced at a later date.
study conducted by Millward Brown showed that consumers are more
likely to engage in mobile advertising when brands offer tangible value
in exchange for their time and attention. This reveals an opportunity
for advertisers to reap many benefits from LatteScreen integration,
including operating on a cost per install and a cost per download; the
option to bid on premium time frames to reach more active users;
targeted and tasteful ad delivery; and a voluntary download on the
LatteScreen also gives out higher rewards to users who engage in desired
activities such as installing an app or unlocking an advertisement. By
providing simple yet attractive images, LatteScreen allows for a more
seamless and less obtrusive method of ad delivery to users, providing
advertisers with a lucrative opportunity to reach consumers naturally,
where they already spend much of their time.
About AppDisco USA
USA is the San Francisco-based North American subsidiary of AppDisco,
Inc., which provides performance-based advertising services that
resonate with target markets and yield instant results. AppDisco, which
is globally headquartered in Seoul, South Korea, is the original creator
of the mobile advertising-unlocking platform, which the company brought
to market as LatteScreen,
the first mobile advertising platform that pays users to unlock their
Android smartphone screens. LatteScreen launched for the North American
market in September 2013, and is available to users in more than a dozen
other regions worldwide.
(310) 477-2871, Ext. 675
Source: AppDisco USA