By a News Reporter-Staff News Editor at Information Technology Newsweekly -- Researchers detail new data in Information Technology. According to news originating from Cambridge, United Kingdom, by VerticalNews correspondents, research stated, "The queries people issue to a search engine and the results clicked following a query change over time. For example, after the earthquake in Japan in March 2011, the query japan spiked in popularity and people issuing the query were more likely to click government-related results than they would prior to the earthquake."
Our news journalists obtained a quote from the research from Microsoft Research, "We explore the modeling and prediction of such temporal patterns in Web search behavior. We develop a temporal modeling framework adapted from physics and signal processing and harness it to predict temporal patterns in search behavior using smoothing, trends, periodicities, and surprises. Using current and past behavioral data, we develop a learning procedure that can be used to construct models of users' Web search activities. We also develop a novel methodology that learns to select the best prediction model from a family of predictive models for a given query or a class of queries. Experimental results indicate that the predictive models significantly outperform baseline models that weight historical evidence the same for all queries. We present two applications where new methods introduced for the temporal modeling of user behavior significantly improve upon the state of the art."
According to the news editors, the research concluded: "Finally, we discuss opportunities for using models of temporal dynamics to enhance other areas of Web search and information retrieval."
For more information on this research see: Behavioral Dynamics on the Web: Learning, Modeling, and Prediction. ACM Transactions on Information Systems, 2013;31(3):170-206. ACM Transactions on Information Systems can be contacted at: Assoc Computing Machinery, 2 Penn Plaza, Ste 701, New York, NY 10121-0701, USA.
The news correspondents report that additional information may be obtained from K. Radinsky, Microsoft Res, Cambridge, United Kingdom. Additional authors for this research include K.M. Svore, S.T. Dumais, M. Shokouhi, J. Teevan, A. Bocharov and E. Horvitz.
Keywords for this news article include: Europe, Cambridge, United Kingdom, Information Technology
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