RxVantage is a healthcare technology company with an innovative cloud-based platform that enables physicians’ practices to streamline and improve their relationships with pharmaceutical and other medical sales reps who call on them. Company leadership has identified five simple tips to help physicians get an upper hand on this issue.
- Demand excellence and value. Recent buzz in the industry has
been about some physician offices closing their doors or limiting
access to pharma reps. Some physicians believe the pendulum has swung
too far and recognize that meeting with pharma reps – who are required
FDA-approved information – is an efficient, convenient and organic way to inform physicians about new drugs, drug recalls, the latest peer-reviewed studies and more. Practices considering their policies on pharma reps should carefully consider pros and cons, and explore how to maximize the value of rep visits by finding ways to be more efficient.
- Make technology your friend. Most medical offices today use old fashioned paper calendars to track and schedule visits with pharma reps. This approach consumes up to 15 hours in administrative staff time each month. The back-and-forth communication that goes into each rep appointment is considerable. This situation is ripe for change. Cloud-based technology such as RxVantage, provided for free to physicians, streamlines the process and brings greater efficiencies, while helping to improve patient care. The RxVantage platform enables the practice to communicate their “rules of engagement” to the reps that call on them only once, and then automates the process going forward without any additional staff time required, saving an average of 200 hours of administrative time each year.
- Take control of the process. As in all industries, all medical sales reps are not created equal. Good reps focus on building rapport based on their knowledge and professionalism, and by providing drug information that is timely and relevant to the practices they serve. It is your practice, and armed with a tool that enables you to have a rules-based visitation policy, you should do so. Your reps will happily accommodate it; remember, you are their lifeline. The right technology can make this happen.
- Understand how the Sunshine Act affects you. Earlier this year
the latest guidance on the Sunshine Act – Federal legislation that
mandates that pharmaceutical companies report on their interactions
with physicians – was finalized. One important feature is that
physicians who receive payments – or even meals more than
$10per person – are reported. The Sunshine Act does not say these payments aren’t allowed; rather, its purpose is to make the payments transparent. It’s important (and great for peace of mind) that physicians track, report and confirm their interactions with pharma through software such as RxVantage.
- Streamline the sampling process. Managing the sample cabinet (tracking what sample medications are in stock vs. needed, which ones move off shelves quickly, which ones need to be cycled out, etc.) is another place valuable administrative resources are spent. At the same time, sample drops play a vital role in having greater interaction with your practice’s most important reps. With RxVantage, practices have a tool that enables them to communicate with reps regarding samples with a touch of a button, saving most practices several hours per month.
“Technology has a funny way of disrupting how we get work done,” notes
For more information, visit www.RxVantage.com. For additional tips and suggestions, visit www.RxVantage.com/about-us-news-events.
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