Kicking off the Messaging Masters white paper series is Improving Delivery & Reducing Costs Through Automation. Authored by noted email marketing strategist and deliverability expert,
In The New Communications Standard, Message Systems' director of product marketing Jose Santa Ana sets out a strong argument that marketers who leverage mobile messaging channels -- including SMS text and push notifications -- in coordination with email are seeing much higher success rates than conventional approaches. Subtitled, "Drive Engagement by Combining Email with Mobile Messaging," the paper documents that targeted, coordinated cross-channel campaigns drive deeper customer engagement, better conversion rates and higher revenue.
Finally, Overcoming the Challenges of High Volume Sending traces the evolution of high volume email technologies. First-generation open source MTA products offered senders limited choices and inevitably lead to multi-server implementations requiring large operational and development teams to keep them running. Today's commercial messaging platforms offer far greater performance and flexibility at a much smaller footprint. The paper takes a close look at open source MTA email infrastructure and shows how the sending functionality of commercial offerings, such as the
"Digital marketing and the messaging strategies used to spark engagement and conversions in today's marketplace are changing fast," said
About Message Systems
Message Systems powers many of the world's largest, most complex email, text and cross-channel messaging operations. Our solutions enable companies to integrate messaging with any number of data sources and applications to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. Message Systems is the leading provider of messaging infrastructure to the world's largest social networks and e-businesses, including Facebook, and many Fortune 500 leaders in banking, consumer technology and telecommunications. Founded in 1997, Message Systems is headquartered in
Annie Meenan SHIFT Communications(415) 591-8457 firstname.lastname@example.org
Source: Message Systems