Over half (53%) of the Irish population now owns a smartphone, equal to 1.7 million people, compared to 39 percent twelve months ago. Meanwhile, one in four now have access to a tablet, with another 450,000 Irish people likely to purchase a tablet by the end of the year, according to the latest consumer survey by Eircom. The survey of 1,000 consumers also found a growing reliance on apps. Over half of people use apps to find directions when away (51%) and keep up to date on news and sports (56%), and more than a quarter use apps to help keep fit (28%). Of those surveyed, the average number of apps on mobile devices was 21, while respondents admitted to only using seven on a regular basis.
The survey also looked at TV viewing habits and found a quarter of Irish consumers now watch TV content on a portable device at home and one in six watch TV on the go in locations such as cafes (17%) and when travelling (16%). While two-thirds of respondents said they skip through recorded ads since the option has been made available, almost half of respondents did not take advantage of new features like the ability to pause and remind live TV. Almost nine out of ten (87%) of respondents did not use parental control on TV.
Young people in
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