Regional Green IT vendors discuss their latest product innovations in the Green IT sphere.
IBM: Shifting focus to IT utilisation
Shifting the focus from wasted power to maximising utilisation rates so that energy is not squandered in the first place, IBM is one of the vendors leading the charge to combine IT and business innovation. Much of the innovation centres on achieving the optimum Power Utilisation Efficiency (PUE) score of its servers. But generally, the industry giant also makes a strong case for using analytics software to increase the utilisation of IT infrastructure by helping companies forecast capacity, power and cooling requirements with precision, using input such as expected application growth and IT strategy.
"Companies struggling with inefficient IT have a significant advantage in our systems, which are designed out of necessity for industry-leading IT utilisation and power efficiency as design goals," says
"For example, our high-performance System z and POWER servers are much more efficient than competitive systems, running at CPU utilisation rates nearing 75%, while competitive systems often run at well less than 50%. IBM was among the first IT companies to identify the trend of rising power costs due to under-utilised data centres, largely from the unmitigated spread in the last decade of inefficient distributed systems based on X86 architecture."
In the future, IBM foresees the emergence of a new era of computing, the era of cognitive systems, designed to be much more powerful and energy efficient than today's computers that power corporate data centres, according to Kilani.
"Looking at hard drives as one example, this can involve features like spinning drives slower, offering advanced power-management features to switch off motors and electronics in idle periods, promoting the use of smaller form-factor drives, and promoting SSD and hybrid SSD in the correct environments," he says.
"Our Constellation CS drives, for instance, are extremely energy-efficient at under 8w, which averages 29% less than competing hard drives. This also means designing devices that operate in the most aggressive environments – as seen in warm climates like the
Brocade: Efficiency by design
No vendor worth its salt will miss the opportunity to hail the consistency of its own efforts in pursuing an innovative green development strategy. And for most leading players, the ideal of a comprehensive, end-to-end green product portfolio has long since become a reality.
"Green networking is part of our DNA and philosophy, and an integral part of all our products and solutions," he states. "Brocade provides products that increase productivity and reduce energy consumption. We work hard to encompass all elements of efficiency, including energy, planning, processes, manageability, scalability and more."
Brocade has focused its efforts on Software Defined Networking, the powerful new network paradigm designed to address the issues of ever-increasing demand for speed, scalability and resilience. It is also working with the
"Brocade designs energy efficiency into each of its products," says Dweik. "For example, in blade server environments, our blade SAN switches and Access Gateway solutions enable integrated SAN connectivity without requiring a separate switch chassis, power supplies and cooling fans. Sharing the power and cooling resources of the blade switch chassis reduces overall energy costs and heat dissipation requirements."
ICT applications are playing an active role in driving the evolution of the power industry across the
More widely, innovation is striking at the heart of the data centre as enterprises get creative in their efforts to build end-to-end networks that integrate services, network resources and IT resources.
"In later 2012, for example, we announced our Universal Distributed Storage system," said Pan En. "This product underscores the concept of infinite storage and definitive security, adopting an innovative storage architecture to present customers with a highly reliable, scalable and cost-efficient mass storage solution. The rapid growth of resources like wider network bandwidth, smart terminals and 4G LTE telecom services have created a synergy accelerating worldwide 'informatisation'. As information-bearing platforms, Internet Data Centres are major energy consumers on the network."
"They told us that their data centres cost them millions of dollars to run at 18 degrees Celsius, extremely cold to make sure that the servers continue running, but it costs a tonne of money, especially in the
"We sell these
"Today a customer that is building a data centre, specifically, if it is a new build, they can build a
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