Facebook Messenger to All Mobile Subscribers -->
Gemalto (Euronext NL0000400653 GTO), the world leader in digital
security, has expanded its Facebook+for+SIM&index=1&md5=6b47191d3aec775df59d21a69cf64fea" rel="nofollow">LinqUs
Facebook for SIMsoftware application to include Facebook
Messenger, bringingthe popular and fast-growing messaging
service to the much wider group of all mobile subscribers with any type
of handset. LinqUsFacebook for SIM comes pre-installed on
the SIM cards of mobile operators offering the service, and requires no
data subscription or app download by the end user, delivering convenient
and real-time access to the social network using all types of handset.
Gemalto’s SIM-based Facebook Messenger is set to help mobile operators
tap the tremendous potential of enabling Facebook services for
non-smartphone users. As of June 30, 2013, there were more than 800
million monthly active users who use Facebook mobile products.
The new Gemalto solution enables users to message and chat with their
friends straight from the phone interface. The app launches
automatically when they turn on their handset so they can start chatting
immediately. Furthermore each time a new message is received, Facebook
for SIM displays an interactive notification on the screen like when
receiving an SMS message for increased convenience and a more real-time
conversation. The solution also harnesses a protected automatic sign-in
The incorporation of the instant messaging service within Gemalto’s
SIM-based solution increases phone usage and helps the network operators
to leverage the power of the world’s leading social media brand. Facebook
for SIM ensures stronger engagement and stickiness from existing
subscribers and greater appeal to new customers.
“Facebook for SIM is achieving proven user engagement – on average
six times higher than other mobile apps for non-data phones,” said
Jean-FranÇois Schreiber, Senior Vice President of Mobile Solutions and
Services at Gemalto. “The addition ofFacebook Messenger will
further strengthen its appeal, particularly to the younger generation in
rapidly developing markets where people who have a mobile phone widely
outnumber those who have Internet access.”
Facebook® is a registered trademark of Facebook Inc.
Gemalto (Euronext NL0000400653 GTO) is the world leader in digital
security with 2012 annual revenues of €2.2 billion and more than
10,000 employees operating out of 83 offices and 13 Research &
Development centers, located in 43 countries.