One of the largest and fastest growing retailers of motorcycle parts and apparel in
As Cycle Gear continues to rapidly grow its online sales program, it recently selected hybris to leverage its expanded omni-channel and cross-channel opportunities. Cycle Gear also recognized hybris' enhanced capabilities for delivering the integrated customer experience that Cycle Gear loyalists have come to expect from the brand.
The hybris B2C Commerce solution gives Cycle Gear the technology to create exceptional, personalized customer experiences in the omni-channel space. A highly scalable commerce solution, the hybris platform will enable Cycle Gear to seamlessly align its online capabilities with business growth. Additional capabilities that played a role in Cycle Gear's selection of the hybris B2C Commerce platform include:
•PCM – Manages size, color, style and other product data dimensions important to Cycle Gear's customers•WCMS – Creates an optimized environment for the management of site interactions and content•Promotions – Expands Cycle Gear's ability to increase the use of targeted promotional offerings•Customer Service – hybris Customer Service Module will dramatically improve Cycle Gear's customer service functionality moving forward
"The hybris B2C Commerce Suite provides us with a high level of functionality needed to execute our omni-channel agenda," said
hybris technology plays a key role in helping retailers transition from legacy e-commerce platforms to sophisticated commerce solutions, enabling them to seamlessly bridge the gap between the brick-and-mortar and digital spaces. The hybris B2C Commerce solution – combined with PCM, WCMS, Customer Service and other modules – gives retailers robust, single-source technology designed to increase efficiency, drive revenues and improve customer experiences.
"Cycle Gear is a proven leader in the digital B2C space," said
Most Popular Stories
- NSA Defends Global Cellphone Tracking Legality
- Top Websites for U.S. Hispanics
- Networks Vie for U.S. Hispanic TV Viewers
- Ad Counts Rise in 2013 for Hispanic Magazines
- Apple Wants Samsung to Pay $22M for Patent Dispute Legal Bills
- Starbucks Gets Grinchy; No Gingerbread Lattes for Tampa Customers
- Apple Paid Its Lawyers More Than $60MM to Defeat Samsung in Court
- Jobs Report Brings Cheer As Unemployment Drops to Five-year Low
- Economic Bright Spots Not a Sure Boost for President Obama
- US Consumer Borrowing Rose $18.2B in Oct.