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Trailerpop Teams with Relativity to Bring Movie Fans Inside The Family with New Mobile Campaign

September 10, 2013

YellowBrix

Interactive App Allows iOS and Android Users to Get Closer to Movies than Ever Before with Trivia, Celeb Movie Picks and Exclusive Prizes

SAN FRANCISCO--(BUSINESS WIRE)-- Trailerpop, developer of the world's leading premium entertainment discovery application, today launched an exciting new native advertising campaign for Relativity's upcoming dark action comedy, The Family, which opens in theaters nationwide on September 13th. Movie fans will get an exclusive inside look at the film and its stars and will be able to compete in a special The Family trivia contest to win exclusive prizes. The Family goes live within Trailerpop's hit iOS and Android app beginning Monday, Sept. 9 and runs through the film's opening weekend.

"Most people watch one or two movie trailers each month, while the top members of the Trailerpop community are watching nearly 60," said Jon Vlassopulos, Chief Executive Office and founder of Trailerpop. "Trailerpop is essentially your playground for discovering entertainment so our app provides the perfect platform for studios and brands to cost effectively reach a highly targeted and super engaged fan base."

Trailerpop makes discovering entertainment fun by delivering curated channels of more than 20,000 high definition movie trailers with added trivia, friendly social competition and rewards. The app engages all types of fans, from cinephiles to casual viewers, with movie lists created by friends, Trailerpop editors, celebrities and other tastemakers. Trailerpop also connects fans seamlessly to the best places to rent or buy movies or movie tickets.

The Family mobile campaign on Trailerpop will feature a special section allowing movie fans to compete in trivia quizzes based on The Family's trailer, providing a behind-the-scenes look at the movie and its stars, for a chance to win one of 100 exclusive movie posters from The Family. Trailerpop also features curated lists of celeb's favorite movies and will be including a curated list by The Family star Dianna Agron.

"Relativity is constantly looking for ways to engage with our fans in creative ways across a variety of digital platforms," said Liz Jones, Senior Vice President of Digital Marketing for Relativity. "Trailerpop is innovative and new with a loyal following of movie-goers, and we are thrilled to tap into their community to help promote The Family."

In The Family, starring Robert De Niro, Michelle Pfeiffer and Tommy Lee Jones, a Mafia boss and his family are relocated to a sleepy town in France under the Witness Protection Program after snitching on the mob. Despite Agent Stansfield's (Jones) best efforts to keep them in line, Fred Manzoni (Niro), his wife Maggie (Pfeiffer) and their children, Belle (Dianna Agron) and Warren (John D'Leo), can't help resorting to old habits by handling their problems the "family" way. Chaos ensues as their former Mafia cronies try to track them down and scores are settled in the unlikeliest of settings, in this subversively funny film by Luc Besson.

For more information about Trailerpop, please visit http://www.trailerpop.com/.

About Trailerpop

Trailerpop makes entertainment discovery fun and social through curated channels of more than 20K HD trailers, fun trivia, movie lists from friends & celebs, prizes and integrated links to get movies and movie tickets from major partners. The industry leading Trailerpop app, designed to be experienced on every screen, is currently available on iOS and Android devices and is coming soon to the open web and social networks. Founded in 2012, Trailerpop, Inc., is based in San Francisco. For more information on the company please visit www.trailerpop.com.

About Relativity Media

Relativity (relativitymedia.com) is a next-generation studio engaged in multiple aspects of entertainment, including film production; financing and distribution; television; sports management; music publishing and digital media.

The studio has produced, distributed or structured financing for nearly 200 motion pictures, generating more than $22 billion in worldwide box office revenue and earning 73 Oscar(R) nominations. Recent films include: Safe Haven, Act of Valor and Immortals, the latter both opening number one at the box office in their debut. Relativity's other films include the eight-time Oscar(R) nominee The Social Network as well as Limitless and two-time Oscar(R) winner The Fighter. Upcoming films include Luc Besson's The Family, starring Oscar(R) winner Robert De Niro, Oscar(R) nominee Michelle Pfeiffer and Oscar(R) winner Tommy Lee Jones, and Joseph Gordon-Levitt's daring directorial debut Don Jon starring Gordon-Levitt, Scarlett Johansson and Oscar(R) nominee Julianne Moore.

Relativity Television is one of the country's largest suppliers of unscripted content and has recently expanded to produce scripted series. Relativity Sports is the industry's fastest growing sports agency, providing NBA, NFL and MLB athletes with services ranging from contract negotiation to custom film and television content production.

fortyseven communications for Trailerpop Sibel Sunar, 323-658-1200 sibel@fortyseven.com or Sara Black, 323-658-1200 sara@fortyseven.com

Source: Trailerpop

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