CALGARY, ALBERTA -- (Marketwired) -- 09/10/13 -- TECTERRA, in partnership with the Canadian Avalanche Centre and Mountain Equipment Co-op, is pleased to announce the development of a geospatial smartphone app for avalanche risk management for recreational outdoor enthusiasts.
"TECTERRA is excited to be leading this initiative," stated Jon Neufeld, TECTERRA Director of Commercialization Programs. "Once the application is complete and ready for use, it will allow for the sharing and collection of avalanche safety information, including real-time snow conditions and incidents. Our goal with this application is to assist recreational users in making better snow safety decisions by giving them access to more information through an updated mobile system with a user friendly interface."
The smartphone application will integrate with a professional avalanche information management system that is currently being developed by TECTERRA, the Canadian Avalanche Association, and the Canadian Avalanche Centre, with support from Canadian Pacific Railway, Canadian Mountain Holidays (CMH) and Parks Canada. This new system provides a platform for a real-time avalanche information exchange between recreational users. Recreational users can now record and share information on snow safety conditions, weather, terrain usage, and other factors that they have encountered. This information is then available to others to assist in making educated pre-trip snow safety decisions.
"We are very pleased to be launching this app," said CAC Executive Director Gilles Valade. "With this new technology, more backcountry users than ever will have access to our daily avalanche bulletins and so much more. Thanks to our good partners at TECTERRA and MEC, avalanche safety will be in the hands of more users, more often."
"MEC has promoted backcountry skiing since our first store opened in 1972," stated Andrew Stegemann, Community Program Manager at MEC. "It has always been equally important for us to educate the public on how to enjoy the winter backcountry safely. Along with TECTERRA and the CAC, we're all excited to launch this app, which will help people to lead active outdoor lives safely."
The smartphone app will launch in beta form fall 2013, with the full app being available this winter.
TECTERRA Inc. is a national organization supporting the Canadian development and commercialization of geomatics technologies for integrated resource management. With current funding from the Province of Alberta and the Government of Canada, TECTERRA invests in technology solutions for energy, forestry, agriculture, environment, and land management and development applications. The first centre of its kind, TECTERRA works with industry, entrepreneurs, researchers, and government partners to enable the use of geomatics technologies in addressing local, national and global challenges in resource management. TECTERRA, a nonprofit organization, is governed by an independent Board of Directors representing key industry sectors associated with TECTERRA's focus markets. For more information, visit www.tecterra.com.
About Canadian Avalanche Centre:
The Canadian Avalanche Centre (CAC) is a non-government, not for profit organization dedicated to public avalanche safety. The CAC came into existence in 2004 with the support and collaboration of federal, provincial and private sector agencies involved in avalanche safety. The CAC coordinates public avalanche safety programs, delivers public avalanche awareness and education programs, provides curriculum and support to instructors of recreational avalanche courses, acts as a central point-of-contact for avalanche information, and encourages avalanche research. They also develop and deliver public avalanche bulletins and special avalanche warnings for many of the mountainous regions of western Canada. For more information on CAC, please visit www.avalanche.ca/cac.
About Mountain Equipment Co-op:
An outdoor retail co-operative, MEC exists to encourage and inspire Canadians to live active outdoor lifestyles. From backcountry trails to city streets, MEC supports a range of outdoor activities, including climbing, hiking, camping, snowsports, watersports, cycling, running and yoga. Well known for selling high-quality well-designed products that offer great value, MEC employs outdoor enthusiasts who possess a strong service ethic to provide its members with an authentic and accessible customer experience. MEC has more than 3.5 million members across Canada, whom it serves through 17 stores in 6 provinces as well as mec.ca and the Shop MEC iPhone® app. Anyone can join MEC by purchasing a $5 individual lifetime membership in the Co-op. More information about MEC is available at mediaroom.mec.ca.
Media Contact: TECTERRA Inc.
Marketing Communications Specialist
Direct: (403) 930-1373
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