LONDON, ENGLAND -- (Marketwired) -- 09/10/13 -- Paddy Power has taken the FREEBETS.com monthly title as the best bookmaker for money-back offers after a strong offering throughout August.
With the return of the football season and, more specifically, the lucrative Premier League, it was always going to be a good month for punters to take advantage of offers as bookmakers battled to attract them.
And it was Paddy Power who came out on top from the 18 online bookmakers monitored by Durham-based company FREEBETS on their website, www.freebets.com. The Irish bookmaker featured more unique money-back offers than any other and across more sports than their rivals.
Paddy Power also had some of the most valuable individual offers and that helped them finish above William Hill and Winner, and July's bookmaker of the month, bet365.
And for a third successive month Paddy Power claimed the money-back offer of the month with its money back on losing First Goalscorer, Last Goalscorer, Correct Score and Scorecast bets up to GBP 100 on any Premier League game if the favourite in the match betting did not win.
This strong offer made a significant contribution to Paddy Power's Bookmaker Of The Month rating as it was available on all ten games for the first week of Premier League fixtures. Money back if Robin van Persie scored anytime in the Manchester United versus Chelsea game and money back on seven different tryscorer markets if Hull won the trophy in Rugby League's Challenge Cup final were other strong offers which secured Paddy Power its place at the top of the rankings. David Archer, owner of freebets.com commented, "We expected some great money back offers to mark the start of the Premier League season and we were not disappointed with Paddy Power in particular continuing to deliver uniquely good value with their Money Back promotions."
FREEBETS.com uses algorithms, devised by its team, to cross-reference hundreds of offers and promotions from 18 bookmakers on their site. They look at the number of money-back offers available, the free bet or cash refund value, the likelihood of the scenario to occur, and the number of events and markets which qualify for the offer.
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About this Research:
Freebets.com conducted an in depth analysis of Money Back offers promoted on the websites of 17 leading online bookmakers : 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet and William Hill during May 2013. The analysis concentrated specifically on Money Back Offers and other promotions such as bonuses, concessions and odds enhancements or guarantees were not included.
David Archer established the affiliate business Biggerbet in 2010 and has developed a portfolio of leading websites including www.freebets.com and www.horseracingresults.co.uk. He was the joint owner and managing director of North East bookmaking chain Reuben Page for almost two decades, before selling most of the business to Gala Coral. He then founded Pagebet, building up and managing a chain of over 50 betting shops, as well as a telephone betting service and online site.
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