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Over 40% of U.S. Broadband Households Have a Subscription to an Online Video Service

Sep 10 2013 12:00AM

Marketwire

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DALLAS, TX -- (Marketwired) -- 09/10/13 -- In advance of Next TV Summit, research firm Parks Associates announced results from "Video-on-Demand: The Road to Revenues," a 1Q 2013 survey of 10,000 U.S. broadband households, which shows 44% currently have a subscription to some kind of online video service, such as Netflix, Hulu Plus, or Amazon. Younger consumers are more likely to subscribe to OTT (over-the-top) video services, and 8% of consumers 18-24 have never subscribed to a pay-TV service.

"Consumers have a variety of viewing options now thanks to OTT content, which is dismantling the traditional TV business models," said Heather Way, Senior Analyst, Parks Associates. "Online video is now a common source of video viewing in U.S. households, while transactional VOD (TVOD) is near the bottom. However, industry players, from service providers to retailers, have many new options in monetization models, including advertising, t-commerce, transactions, and subscriptions."

Way will moderate the fireside chat with keynote speaker Blair Westlake, Corporate Vice President, Media and Entertainment, Microsoft Corporation, at the Next TV Summit on Wednesday, September 11, 9:55-10:35 a.m. at the Grand Hyatt San Francisco. Way and Westlake will discuss these new business models and successful strategies for key players.

"In my session with Blair Westlake of Microsoft, we will discuss factors affecting business models, current successes in offerings such as TV Everywhere, and areas of future growth, including the role of apps," Way said.

For more information on Parks Associates' research "Video-on-Demand: The Road to Revenues," or to request a meeting with Heather Way at the Next TV Summit, please contact Holly Sprague at hsprague@gmail.com.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, CONNECTIONS™ Europe, and Smart Energy Summit.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com



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Holly Sprague
Parks Associates
720.987.6614
hsprague@gmail.com





Source: Marketwire


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