Branded Cities Network has announced the conversion of its renowned Harmon Corner Digital Screen to
BroadSign’s software will be used to manage Harmon Corner’s out-of-home programming. The digital screen airs mostly advertising-based content that permits full or split screen messaging, name and logo rebranding, and interaction via mobile phones and social media.
The screen’s campaigns are intended to generate international publicity and uplift in sales for high profile brands such as McDonald’s, Pepsi,
“The Harmon Corner display offers endless potential for place-based consumer engagement,” said
BCN already uses BroadSign’s content management software for some of its digital signage applications consisting of LED screens located in densely populated areas, such as the
“We selected BroadSign’s platform to power
“Harmon Corner is one of the most visible and spectacular digital screens in the world. The flexibility and high performance of the BroadSign X platform made supporting such a world-leading display an exciting challenge. Now BCN will be able to reap the rewards of the increased efficiencies and creative possibilities that make running on BroadSign so worthwhile,” noted
BroadSign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.
About Branded Cities
Branded Cities Network is a digital and spectacular media company with iconic signage in iconic destinations throughout
Branded Cities focuses on providing unique solutions for brands to help them reach the ever-elusive consumer. We call this“Brandscaping”. Brandscaping is the delicate art of merging brand experiences with people’s lives. Brandscaping is achieved by combining static and digital spectacular signage, with branded entitlements (plazas, parks and public spaces), product-purchase integration, mobile marketing, social media and other engaging technologies, as well as naming rights opportunities. When put into action, Brandscaping allows brands to be experienced multi-dimensionally in a controlled environment, reaching consumers with entertaining elements that produce instant results.
Read the full story at http://www.prweb.com/releases/2013/9/prweb11103299.htm
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