News Column

blinkx Expands Partnership with Zazoom to Launch blinkx Buzz Channel

September 10, 2013

YellowBrix

Original videos rounding up the biggest stories on the week, from the most memorable pop culture moments to the hottest online videos, are now available at www.blinkx.com SAN FRANCISCO, Sept. 10, 2013 /PRNewswire/ -- blinkx, the Internet Media platform powered by CORE video technology, today announced a partnership with Zazoom, the parent company of the popular video brand Buzz60, to create a co-branded channel of original video content entitled blinkx Buzz.

Zazoom, founded by highly respected broadcast journalists who have been awarded 32 Emmys among many other industry honors, creates smart, topical, short-form digital video for the way we live now. Each day the Z-team tells compelling stories under the Buzz60 brand with unparalleled speed and quality that entertain as well as inform. Zazoom and blinkx will draw from this distinctive style with the series blinkx Buzz, covering the hottest stories of the week and the most popular videos on blinkx.com. From the latest celebrity scandals and bizarre headline news to the greatest movie trailers and music videos sweeping the Web, if they're making noise, blinkx Buzz will make sure you don't miss a beat. Zazoom is currently producing four previously announced original content series for blinkx: Ella TV, MomIQ TV, Giant Realm TV and blinkx TV.

"We are thrilled to team with Zazoom, a recognized brand for high-quality, timely and entertaining videos amongst our audience, to expand our original video initiative and launch this co-branded channel," said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. "By creating original videos focused on the biggest stories of the week, we are able to package what's trending on the Web into a single channel with a unique and entertaining voice that should be extremely appealing to viewers and advertisers alike."

"Zazoom is always looking to add exciting new partnerships for our engaging, unique, demand-informed videos. blinkx, through our Buzz60 video distribution relationship, original content series productions and now this co-branded channel, continues to recognize the primary Zazoom value propositions - high quality, exceptional writing and timeliness," said Steve Bradbury, Chief Operating Officer of Zazoom. "We are excited to expand upon our successful foundation with blinkx. This original channel is a compelling next step we are proud to take together."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find highly targeted, relevant rich media on the Web. The company has signed more than 900 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

Founded in 2004, blinkx (LSE AIM: BLNX) is an Internet media platform that connects digital consumers with advertisers through professionally generated content. blinkx pioneered Internet video search using its patented COncept Recognition Engine (CORE) technology that leverages speech, text and image analysis to deeply understand the content and context of videos. This results in improved search relevancy for consumers and a brand safe environment for advertisers. With a rapidly growing index of millions of hours of searchable video derived from over 900 media partnerships, blinkx powers video search on leading online properties including Ask and AOL. blinkx continues to develop innovative approaches to distribute and monetize digital video content across personal computers, smartphones, tablets and connected TV through partnerships with leading brands such as Samsung, Sony and Roku. blinkx is headquartered in San Francisco, California with offices worldwide. For more information please visit www.blinkx.com.

About Zazoom

Zazoom, founded in 2011, is a producer and multi-platform distributor of compelling, edgy, viral, advertiser friendly video content. Our primary video brands, including the highly popular Buzz60 and recently launched Parenticity, are watched over 20M times each month across a growing network of over 7,500 partner sites as well as tablets, smartphones, connected TVs and ultimately, any device with a screen. Each day we tell great stories across dozens of categories with unparalleled speed and quality that entertain as well as inform. Our award-winning founders came from the world of breaking television news where the clock is always ticking, deadlines are always looming, accuracy and reliability are mandatory, and the audience is often fickle. Turning out professional, captivating, effective video quickly is at the core of our DNA. For more about what we do and how we do it visit zazoomvideo.com.

SOURCE blinkx

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