Google Maps, one of the most popular apps on all Android and iPhone devices, has succumbed to the pressures of the marketplace.
Google has for years allowed the ubiquitous programme to be used almost completely free of ads. The internet search leader announced Thursday that search results on the app would now include "relevant ads."
The ads will appear at the bottom of the screen and will allow users to click for more information, directions or to phone the advertiser.
The introduction of the new advertising service marks an important development for the mobile economy, which as yet is far from fulfilling early expectations for location-based advertising for local businesses.
Facebook recently saw its stock surge after it revealed significant progress in developing mobile advertising, which is Harder to deliver without annoying customers because of the limited screen size of smartphones.
Most Popular Stories
- McDonald's Packages Coffee for National Distribution
- Castro-Blanco Joins Fifth Street Finance Board
- HTC Makes Windows Version of Flagship One Phone
- Ballmer Steps Down From Microsoft Board
- Uber Hires Obama Campaign Manager David Plouffe
- Eric Holder Bringing Civil Rights Reminders to Ferguson
- Rising Freight Prices Signal Global Recovery
- Bob Marley Musical to Make Premiere in Baltimore
- Russia Claims Ukraine Leaders Are Satanists, Jews or Maybe Even Scientologists
- Sprint Cancels Framily, Rolls Out New Data Pricing Plan