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Xbox Music and VEVO Select BandPage Platform to Empower Musicians to Reach Tens of Millions of Fans

August 8, 2013

YellowBrix

BandPage Gives Musicians First Ever Ability to Increase Fan Engagement and Sales Across Major Music Entertainment Platforms SAN FRANCISCO, CA -- (Marketwired) -- 08/08/13 -- BandPage, the platform more than 500,000 musicians use to reach and monetize millions of fans, today announced major partnerships with Xbox Music, Microsoft's premier entertainment service for the TV, phone, PC and tablet and VEVO, the world's leading all-premium music video and entertainment platform, to help musicians deliver and manage their information directly for the first time on those services including ticketing information, tour dates, merchandise, bios, photos, videos and more.

Today's announcement means for the first time musicians using the BandPage platform can not only manage their information shared with existing fans -- but interact with tens of millions of fans they couldn't reach before.

On most major music platforms artists don't have the ability to update inaccurate bios, broken ticket links or old band photos -- leaving artists powerless to actively engage and provide their fans with the best experience on whichever app or website they visit. The BandPage platform extends artists' reach to tens of millions of new fans by giving artists full control to provide fans with the most accurate and up to date information.

"Musicians lose revenue when there is a wrong ticket link to their show or when it's not even listed. We can't engage our fans if there's an outdated bio or photos," said Rusko, DJ and musician. "Now I have the ability to change or add that information and that makes a significant impact to our bottom line. With BandPage the days of reaching fans by putting up a poster on a telephone pole are done."

"BandPage offers a great way for musicians and bands to connect directly with their community," said Jerry Johnson, GM of Xbox Music. "Our customers love the visual experience that comes with Xbox Music on their televisions, phones, and PCs. Leveraging BandPage, an artist can now connect with their fans on Xbox Music using their own words and imagery. It's a simple but powerful thing."

"VEVO viewers like to engage with their favorite artists beyond watching their music videos. Through BandPage, we can offer our viewers the most up-to-date artist information across the VEVO platform. This is a win for the artists as well allowing them to share their story with their fans while more effectively promoting and selling tickets to their live shows and merchandise," said Rio Caraeff, President and CEO of VEVO.

BandPage's partnerships with Xbox Music and VEVO continue the company's mission to provide artists with a central profile to control all their artist information and pages across the web. BandPage has already integrated with Pandora, Wordpress, Twitter, Facebook and more to help artists actively engage their fans with up to date information like new songs, tour dates, photos and more. BandPage plans to expand its network of partnerships, further empowering artists ability to increase fan engagement and sales across platforms.

"Companies like Xbox and VEVO understand that the future of fan engagement and sales can be created from major music platforms in addition to traditional vehicles such as social media or email," said J Sider CEO & Founder of BandPage. "Over the last couple of years, these music and entertainment platforms have grown to hundreds of millions of fans and will create a new era of targeted marketing and engagement for the music industry."

About BandPage BandPage is the platform more than 500,000 musicians use to reach and monetize millions of fans. BandPage enables musicians to create and manage a central profile across the web with their music, tour dates, photos, bio and videos. Visit us at: http://www.BandPage.com.

About Xbox Xbox is Microsoft's premier entertainment service for the TV, phone, PC and tablet. It's home to the best and broadest games, as well as one of the world's largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment -- no controller required. More information about Xbox can be found online at http://www.xbox.com.

About VEVO

VEVO is the world's leading all-premium music video and entertainment platform. VEVO is available in the United States, Australia, Brazil, Canada, France, Ireland, Italy, The Netherlands, New Zealand, Poland, Spain and United Kingdom through VEVO.com, the mobile web, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone, Windows 8, Kindle Fire), Connected Television (Xbox, Roku, Boxee) and user embeddable video players. VEVO TV, an always-on broadcast-style music and video channel, is also available in the US and Canada within VEVO.com and apps for iOS, Android, Windows Phone, Windows 8, Kindle Fire, Xbox and Roku. In various territories, VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm, Metro Lyrics and MP3.com), Disney Interactive, Fuse.tv, Univision, Viacom Media Networks, Wenner Media and Yahoo! Music. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 markets, expanding the platform's reach around the globe.

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Source: BandPage

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